Practical resources

Practical guides to plan and launch a website

A website project is easier to manage when decisions, content and checks are visible. These guides offer a practical method for an internal team, a freelancer or an agency.

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Team reviewing website structure and content documents around a table
Three essential stages

From the first decision to the live site

Plan

How to write a website brief that helps decisions

A useful website brief makes proposals comparable and gives everyone a shared way to decide whether the work is complete. It explains the expected result, real constraints and the checks that will prove delivery.

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Visuals

How to choose and prepare website images

A useful image shows an activity, person, place, product or step that the text alone cannot convey as clearly. Select it for the page and the visitor’s question before editing or compressing the file.

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Verify

A practical website prelaunch checklist

Prelaunch testing follows the tasks visitors will actually try to complete. It finds blockers before publication, supports a clear release decision and keeps a record of what was checked.

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The article library covers search visibility, content, user experience and long-term maintenance.

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