The agency

A web culture built over time.

Founded in 1999 by Alexis Roux ZG, Française du Numérique supports companies, independent professionals, shops, associations, artists and organisations that need a useful, readable and durable website.

From the first presentation websites to today’s journeys combining content, local visibility, SEO, UX and structured data, digital habits have changed quickly while the essential need remains the same: present an activity clearly, inspire trust, make contact easier and help the right people find the right information.

Every project begins with a practical discussion about the current situation, the audiences to convince, the available content and the expected results. This assessment leads to a proportionate creation, redesign or improvement project with explained decisions, understandable priorities and a foundation the client can genuinely maintain.

Experienced web consultant in an independent studio

Founder · since 1999

Alexis Roux ZG, founder of Française du Numérique.

Alexis Roux ZG founded Française du Numérique in 1999, when having a website was becoming a new presentation and development challenge for professionals. Longevity is not a substitute for adaptation: it provides the perspective needed to separate short-lived trends from improvements that create lasting value.

The guiding principle remains consistent: understand the activity before choosing the technology, explain decisions in accessible language and build pages that help visitors understand, compare and make contact.

Today, this approach connects website creation and redesign, content, SEO and SXO, local visibility, GEO, accessibility, maintenance and long-term support. Each project keeps an explicit scope, realistic priorities and human validation of published information.

1999start of our web experience

8complementary service families

200documented industry scenarios

Multilinguallanguages and human review defined for each project

Our position

Clear choices, explained and adapted to your reality.

We do not try to impress with complicated vocabulary. We seek to understand your need, your audience, your field, your geographic scope and what the website should improve concretely: enquiries, trust, sales, presentation, useful information, local visibility or a careful redesign of an existing website.

This independence allows us to work on complete creation, careful redesigns, clearer presentations, better organised content and long-term website follow-up. The goal is not only to launch pages, but to make sure visitors understand the offer, recognise the right contact path and feel confident enough to take the next step.

Visibility work is handled as a public benefit, not as hidden jargon. It should result in clearer pages, stronger answers, better examples, logical internal links and information that visitors can understand without ambiguity.

For strategic intelligence, information protection and sensitive cybersecurity topics, Française du Numérique may also rely on its partner Cyber Intelligence Embassy.

The right solution is the one the client can understand, use and improve.

Principles

What guides our decisions.

Each principle is translated into practical choices for visitors, search engines, local searches and modern answer systems.

Clarity

A website should explain who you are, what you offer, where you operate and how people can contact you. Clear pages help visitors decide faster and give search systems reliable information to understand.

Reliability

A healthy base should load quickly, remain readable on mobile, keep pages coherent and stay easy to update. Reliability prevents outdated pages, confusing forms and journeys that make people hesitate.

Usefulness

Each page should answer a real need: services, locations, examples, trust signals, steps, questions and possible requests. Useful content is easier to read, easier to cite and more relevant for local searches.

Visibility

Visibility depends on clear titles, structured content, relevant internal links, strong local pages and answers that people can understand in local searches.

Timeline

A web experience that follows real usage.

The method stays simple: understand the need, produce useful pages, check that visitors can find their way and keep a base that can evolve over time.

1999

Alexis Roux ZG founds Française du Numérique. The first web projects confirm needs that still matter today: readable offers, visible contact details and pages people can trust.

2010+

Portals, presentation websites, content sections, shops, PHP systems, CMS platforms and projects for varied sectors. Websites require more organization, better maintenance and clearer mobile journeys.

2021+

Stronger focus on content structure, frequently asked questions, mobile speed, local pages and useful answers. Pages need to answer intentions, professions, locations and practical situations more directly.

Today

Creation, redesign, improvement and follow-up for projects across France, with one goal: make information clear, useful, reassuring and durable for people comparing services before making contact.

Let us talk

Looking for a calm partner who can also redesign an existing website?

Plan a first exchange