Choose a unit people can compare
Decide whether the offer is priced per product, service, hour, subscription, package, person or custom quotation. Use a range or “from” price only when you can describe the case behind it. A tailored service can explain sample scopes and drivers of variation without fabricating an amount.
Beside the price, state what is included: preparation, delivery, revisions, support or recurring fees as applicable. Separate optional extras from what is essential to the advertised use. The pricing page
- Unit and reference case stated.
- Inclusions and exclusions identifiable.
- Options separate from the essential scope.
Surface terms that affect the decision
Before contact or purchase, explain important conditions such as duration, renewal, payment, extra costs, cancellation, availability and coverage. Hiding a decisive condition on a distant page creates the wrong expectation even if it technically appears somewhere. Link to complete terms when the offer needs them.
Wording depends on sector, customer and applicable law. Ask the relevant specialist to approve commercial and legal claims; this guide structures information but does not replace that review. If a price depends on inspection, volume or configuration, show what is needed for a quote.
- Decisive terms visible at the right moment.
- Variation factors named.
- Business and legal review assigned.
Connect pages and journey states
Compare the service page, price list, catalogue, form, order summary and confirmation. The same offer name must describe the same scope. State validity for promotions or limited periods, and remove outdated references when they expire.
Test an ordinary journey and an edge case: added option, different quantity, unavailability or return to an earlier step. People should see what they will be charged and correct a choice before confirmation. The checkout guide
- Terminology consistent across pages.
- Price and scope visible in the summary.
- Expired campaigns removed or corrected.
Assign a source and maintenance owner
For each price, retain its approved source, effective date, editor and every page where it appears. When a figure changes, correct the source first and then its copies: cards, FAQs, downloads and translations. A forgotten copy can mislead visitors long after the main page is fixed.
Schedule a periodic review and a check after each change. When an offer is withdrawn, point people to a relevant alternative instead of leaving an active order page. The content operations guide
- Source, effective date and owner recorded.
- Copies and translations checked.
- Withdrawn offer given a useful next step.