Design and experience
Understand users, organise information and design clear, accessible and consistent interfaces.
UX designer
Studies user needs, journeys and pain points to make a digital service easier to understand and use.
Typical work: Observe journeys, interview people and check assumptions against real tasks.
Work sample: A needs summary, journey map and tested prototype.
Try it: Ask two people to find one fact on a public website, then note where their journeys diverge and what they understood.
UI designer
Designs interface components and visual systems with close attention to readability, consistency and accessibility.
Typical work: Define component states, typography and contrast, including common error states in forms.
Work sample: A documented component library and screens ready for implementation.
Try it: Sketch the normal, focus, error and disabled states of a form field; check that meaning does not depend on colour alone.
Web designer
Translates an identity and its content into Web pages suited to different screens and project objectives.
Typical work: Design pages with real content, then check narrow screens and longer text.
Work sample: Mock-ups and visual specifications that an implementation team can use.
Try it: Design a page with a real heading, two paragraphs and an image, then adapt it to a phone without removing information.
Product designer
Follows a digital product from understanding the problem through to testing and iterative improvement.
Typical work: Connect research, design decisions and post-launch feedback to improve a feature.
Work sample: A defined problem, reasoned alternatives and a decision checked in use.
Try it: State one journey problem, propose two solutions and have someone try a simple prototype before choosing.
