
Design and experience
Understand users, organise information and design clear, accessible and consistent interfaces.
UX designer
Studies user needs, journeys and pain points to make a digital service easier to understand and use.
Typical work: Observe journeys, interview people and check assumptions against real tasks.
Work sample: A needs summary, journey map and tested prototype.
Try it: Ask two people to find one fact on a public website, then note where their journeys diverge and what they understood.
Review question: Which observation changed an initial assumption, and what issue remains after testing?
Collaboration: Work with writers to check understood wording and with product teams to prioritise obstacles.
UI designer
Designs interface components and visual systems with close attention to readability, consistency and accessibility.
Typical work: Define component states, typography and contrast, including common error states in forms.
Work sample: A documented component library and screens ready for implementation.
Try it: Sketch the normal, focus, error and disabled states of a form field; check that meaning does not depend on colour alone.
Review question: Are empty, loaded, disabled and error states documented as carefully as the ideal screen?
Collaboration: Work with front-end and QA teams to preserve consistent states during implementation.
Web designer
Translates an identity and its content into Web pages suited to different screens and project objectives.
Typical work: Design pages with real content, then check narrow screens and longer text.
Work sample: Mock-ups and visual specifications that an implementation team can use.
Try it: Design a page with a real heading, two paragraphs and an image, then adapt it to a phone without removing information.
Review question: Does the visual choice remain readable with real text, a missing image and a small screen?
Collaboration: Work with writers and implementers to test layouts against real content.
Product designer
Follows a digital product from understanding the problem through to testing and iterative improvement.
Typical work: Connect research, design decisions and post-launch feedback to improve a feature.
Work sample: A defined problem, reasoned alternatives and a decision checked in use.
Try it: State one journey problem, propose two solutions and have someone try a simple prototype before choosing.
Review question: Which criterion will determine whether to keep, change or retire the feature after delivery?
Collaboration: Work with analytics and project teams to connect a measurement with design decisions.




Careers and guidance
Careers and guidance
Careers and guidance
Training and qualifications
Training and qualifications
Training and qualifications
Jobs and work-study
Jobs and work-study
Career support
Training and qualifications