Practical guides

Explain how to reach a business location

A map alone does not always answer “which door should I use?” The page should help someone plan a journey and recognise the correct entrance.

Go to the method

Shop employee showing a visitor the entrance with a paper map

Describe the real place

Display an exact address, entrance name and useful landmarks: floor, building, courtyard, intercom or reception. Distinguish a registered office from the place where visitors are received. Do not create a local page for an address where nobody can meet them.

Check details with the person who welcomes visitors and from outside the building. The local presence guide helps keep location and contact details consistent.

  • Address and entrance checked on site.
  • Office and reception distinguished.
  • Useful landmarks unambiguous.

Offer several ways to arrive

Describe a walking route from a known point, nearby transport, parking where it exists and drop-off arrangements. If construction or an event changes the route, add a dated notice.

An interactive map can help, but keep essential directions in text and provide a route link. An image map needs an alternative that supports the same decisions.

  • Walking and transport explained.
  • Parking described without unverified promises.
  • Route understandable without an interactive map.

State visiting conditions

Publish reception hours, closure days and any appointment requirement. Describe an accessible entrance or a contact for arranging arrival if that matches the actual place. Avoid vague wording that hides a step or hard-to-find door.

Test the page on a phone while approaching the location. Contact details, hours and directions should remain readable without complicated zoom or required downloads.

  • Hours and appointments accurate.
  • Access conditions described honestly.
  • Phone reading tested on the journey.

Review after every change

A move, construction work or new opening time can make the page misleading immediately. Assign an owner and also check outside maps, local listings, confirmation emails and older pages repeating the address.

After updating, open the page as a first-time visitor and try the route. A correct address in the footer does not offset outdated entrance instructions.

  • Update owner named.
  • External copies checked.
  • Route retested after change.