Definitions beginning with C

Content and communication #

C2PA

Open standard describing signed information about the origin and modifications of digital media.

Also searched as : content provenance credentials

Hosting and infrastructure #

Cache

Temporary copy of data or files kept to avoid recomputing or downloading them for every request.

Also searched as : mise en cache

Hosting and infrastructure #

Cache-Control

HTTP header specifying how browsers and intermediaries may store and reuse a response.

Also searched as : http cache header

Marketing and acquisition #

Call to action

Element clearly inviting an action such as requesting a quote, purchasing, registering, calling or downloading.

Also searched as : cta appel à l action

SEO, search and visibility #

Canonical URL

URL indicated as the reference version when identical or very similar content exists at multiple addresses.

Also searched as : rel canonical url canonique

Security and privacy #

CAPTCHA

Test intended to distinguish a human from automated software, often used to protect forms.

Also searched as : antispam bot

Design, UX and accessibility #

Carbon-aware design

Design that reduces or shifts digital processing according to usefulness, energy cost and usage context.

Also searched as : écoconception carbone

Hosting and infrastructure #

CDN

Content Delivery Network: network of servers bringing files closer to users for faster and more reliable delivery.

Also searched as : content delivery network

Artificial intelligence #

Chatbot

Automated conversational interface answering questions or guiding a user through rules or artificial intelligence.

Also searched as : assistant conversationnel

Artificial intelligence #

Chunking

Division of a document into units suited to indexing, retrieval and insertion into a model context.

Also searched as : rag segments contexte

SEO, search and visibility #

Click depth

Number of clicks needed to reach a page from the home page or another starting point.

Also searched as : profondeur de clic

Data and measurement #

Click-through rate

Click-through rate: proportion of people who clicked after seeing a link, advertisement or result.

Also searched as : ctr taux de clic

Development and code #

Client

In a network architecture, software or device sending requests to a server and receiving responses.

Also searched as : client server

Hosting and infrastructure #

Cloud computing

On-demand delivery of shared computing resources such as compute, storage, databases or applications.

Also searched as : informatique en nuage cloud

Design, UX and accessibility #

CLS

Cumulative Layout Shift: Core Web Vitals metric measuring unexpected visual movement during loading.

Also searched as : cumulative layout shift

Content and communication #

CMS

Content Management System: software for creating, organizing and publishing content without editing every page manually.

Also searched as : gestion de contenu wordpress

Hosting and infrastructure #

CNAME

DNS record making a domain or subdomain an alias of another name.

Also searched as : dns alias

Hosting and infrastructure #

Compression

Reduction of file or response size to limit data transfer and speed up loading.

Also searched as : gzip brotli

Data and measurement #

Consent Mode

Google mechanism adapting the behavior of certain measurement tags according to user consent choices.

Also searched as : google consent tracking

Content and communication #

Content Credentials

Provenance information attached to media to indicate its creator, tools and certain verifiable transformations.

Also searched as : c2pa provenance contenu

Content and communication #

Content decay

Gradual loss of usefulness, accuracy, visibility or performance when content no longer fits its topic or audience.

Also searched as : déclin contenu mise à jour

Content and communication #

Content freshness

Degree to which a page still reflects current facts, dates, practices, links and expectations for its topic.

Also searched as : fraîcheur contenu mise à jour

Content and communication #

Content gap

Useful topic, question or intent that a website’s existing content does not yet cover properly.

Also searched as : écart de contenu

Content and communication #

Content lifecycle

Stages of planning, creating, reviewing, publishing, measuring, updating and retiring content.

Also searched as : cycle vie éditorial

Marketing and acquisition #

Content marketing

Strategy attracting and supporting an audience through useful content rather than purely promotional messages.

Also searched as : marketing de contenu

Content and communication #

Content provenance

Set of elements documenting a piece of content’s origin, author, date, sources and transformations.

Also searched as : origine auteur traçabilité

Content and communication #

Content pruning

Review of a content set leading to improvement, consolidation, redirection, deindexing or removal of content that is no longer useful.

Also searched as : élagage contenu fusion

Content and communication #

Content trust

Trust created by accurate, attributed, dated and consistent information supported by appropriate evidence.

Also searched as : confiance contenu sources

Marketing and acquisition #

Conversion

Action considered valuable to the business, such as a purchase, enquiry, booking, registration or download.

Also searched as : goal objectif

Marketing and acquisition #

Conversion funnel

Representation of the steps taking a person from discovery to the desired action.

Also searched as : entonnoir tunnel

Data and measurement #

Conversion rate

Conversion rate: proportion of visits or users completing the action defined as a goal.

Also searched as : taux de conversion

Marketing and acquisition #

Conversion rate optimization

Process of improving journeys and interfaces to increase completion of a useful action without weakening trust.

Also searched as : cro conversion parcours

Security and privacy #

Cookie

Small piece of data stored by the browser to retain a session, choice, preference or measurement information.

Also searched as : http cookie traceur

SEO, search and visibility #

Core update

Major update to a search engine’s core ranking systems that may change visibility across many websites.

Also searched as : google mise à jour classement

SEO, search and visibility #

Core Web Vitals

Google metric set focused on loading speed, responsiveness and visual stability experienced by users.

Also searched as : lcp inp cls signaux web essentiels

SEO, search and visibility #

Crawl budget

Amount of resources a search engine may devote to crawling a website over a given period.

Also searched as : budget exploration

SEO, search and visibility #

Crawl trap

Structure generating a very large or infinite number of low-value URLs and unnecessarily trapping crawlers.

Also searched as : piège exploration facettes calendrier

SEO, search and visibility #

Crawler

Program automatically discovering and retrieving pages and resources by following URLs and links.

Also searched as : robot spider bot

Project, product and business #

CRM

Customer Relationship Management: tool and method for centralizing contacts, conversations, opportunities and customer relationships.

Also searched as : gestion relation client

Security and privacy #

CSP

Content Security Policy: HTTP policy limiting which sources may load or execute resources in a page.

Also searched as : content security policy

Development and code #

CSS

Stylesheet language controlling presentation, colors, spacing and layout of Web documents.

Also searched as : cascading style sheets

Design, UX and accessibility #

Cumulative Layout Shift

Core Web Vitals metric measuring visual instability caused by unexpected element shifts during display.

Also searched as : cls stabilité visuelle

Marketing and acquisition #

Customer journey

Customer journey: sequence of needs, interactions and decisions experienced before, during and after a conversion.

Also searched as : parcours client

Security and privacy #

Cybersecurity

Measures intended to protect systems, data, services and users against digital threats.

Also searched as : cybersecurity