No term matches these criteria.
Content and communication
#
C2PA
Open standard describing signed information about the origin and modifications of digital media.
In practice: Check provenance stays attached to the distributed file and do not infer truth from it.
Guide: Present project work and evidence without exaggeration → Also searched as : content provenance credentials
Hosting and infrastructure
#
Cache
Storage of reusable results to avoid repeated computation or transfer. In HTTP, a cache determines which response matches a request and whether reuse is permitted. Shared and private caches have different scopes; personalised data needs an appropriate policy.
MDN · Vary Vary: Accept-Language · When one URL produces different responses according to Accept-Language, Vary identifies that cache selection criterion. Keep the value consistent on 200 and 304 responses. Separate language URLs do not require this header merely because the website is multilingual.
Reference: RFC 9111 : HTTP Caching · Source consulted 2026-10-18
In practice: Check lifetime, purge method and behaviour after an urgent update.
Guide: Configure HTTP caching without exposing private data →
Also searched as : mise en cache
Hosting and infrastructure
#
Cache revalidation
Server check establishing whether a stored response can still be used. Successful validation can reuse existing content rather than transfer a complete new copy.
Reference: MDN : HTTP caching
Source consulted : MDN · 2026-10-17
Observe loading after expiry and after a content change, distinguishing reuse from a new transfer.
Guide: Configure HTTP caching without exposing private data →
Hosting and infrastructure
#
Cache-Control
HTTP header specifying storage and reuse directives. no-cache requires validation before reuse; no-store requests no storage; private restricts storage to private caches. These directives serve different needs and must match the content actually served.
Worked example
Fictional teaching case; these observations do not measure this website.
Situation : In fictional record DEMO-C, a response carries Cache-Control: no-cache. The team asks whether storage is prohibited.
Interpretation : no-cache permits storage with revalidation before reuse; no-store prohibits storage.
Further check : Compare the goal with the headers actually received. A new directive does not establish that every previously stored copy has disappeared.
Related concept : Cache revalidation
MDN · Cache-Control · Source consulted 2026-10-22
Reference: MDN : Cache-Control · Source consulted 2026-10-18
In practice: inspect page and asset headers after release to avoid stale content.
Guide: Configure HTTP caching without exposing private data →
Also searched as : http cache header
CacheStorage
Browser interface organising Cache objects containing request-response pairs. This application storage differs from automatic HTTP caching; the application must manage updates.
Reference: MDN : CacheStorage
Source consulted : MDN · 2026-10-17
Change a resource and then the cache version; check what an older session shows offline.
Guide: Prepare a website for slow and interrupted connections →
Also searched as : cache storage
Marketing and acquisition
#
Call to action
Element clearly inviting an action such as requesting a quote, purchasing, registering, calling or downloading.
In practice: state what happens after the click and check that the destination fulfils that promise.
Guide: Measure whether a website helps its visitors → Also searched as : cta appel à l action
SEO, search and visibility
#
Canonical URL
Preferred reference address for content accessible at several URLs. A canonical declaration signals a preference to search engines; it does not redirect visitors or guarantee the engine’s final selection.
Reference: Google Search Central : Canonical URLs · Source consulted 2026-10-21
In practice: align canonical URLs with links and the sitemap; the tag expresses a preference and does not replace a needed redirect.
Guide: Validate structured data on a website →
Also searched as : rel canonical url canonique
CAPTCHA
Challenge intended to distinguish humans from automation. It can be bypassed and exclude users; assess both accessibility and effectiveness.
Reference: W3C · CAPTCHA accessibility · Group Draft Note · Source consulted 2026-10-31
In practice: Measure the burden on people and provide an accessible alternative before adding one.
Guide: Design a contact form that genuinely helps → Also searched as : antispam bot
Design, UX and accessibility
#
Carbon-aware design
Design that reduces or shifts digital processing according to usefulness, energy cost and usage context.
In practice: Measure actual effects on resources and visitor tasks before claiming a benefit.
Guide: Organize a consistent website design system → Also searched as : écoconception carbone
Catalogue facet
Structured entry property used to narrow or organise results, such as category, region or availability.
In practice: add a facet only when its data is reliable across the relevant entries.
Guide: Design useful filters for a catalogue or directory → Also searched as : faceted navigation filtre produit
Hosting and infrastructure
#
CDN
A distributed network serving content from multiple locations. It can bring resources closer to visitors; check what is actually cached, its updates and personalised responses.
Reference: MDN : CDN · Source consulted 2026-10-18
In practice: test cache invalidation and page availability from several locations.
Guide: Configure HTTP caching without exposing private data → Also searched as : content delivery network
Certificate renewal
Obtaining a new certificate to maintain service continuity before the presented certificate expires.
Reference: Let’s Encrypt : Integration Guide
Check issuance, installation, reload and the certificate received at the entry point.
Guide: Automate and verify TLS certificate renewal →
Also searched as : certificate expiry expiration tls acme
Design, UX and accessibility
#
Chart description
Text conveying axes, values, relationships and trends needed to understand a chart without seeing it.
In practice: name the subject briefly, then provide trends and values in structured description.
Guide: Make website charts and tables understandable → Also searched as : chart alt description longue
Artificial intelligence
#
Chatbot
Automated conversational interface answering questions or guiding a user through rules or artificial intelligence.
In practice: Test out-of-scope requests and offer a clear route to a person.
Guide: Evaluate an AI tool before integrating it into a website → Also searched as : assistant conversationnel
Project, product and business
#
Checkout journey
Sequence from product page through basket, payment and confirmation to actual order handling; each state must agree for the buyer and the seller.
In practice: try an accepted order, a declined payment and a stock-out, then compare customer and team confirmations.
Guide: Test an ecommerce checkout from start to finish → Also searched as : ecommerce panier paiement confirmation
Artificial intelligence
#
Chunking
Division of a document into units suited to indexing, retrieval and insertion into a model context.
In practice: Split at meaningful ideas and retain headings or references needed to understand each excerpt.
Guide: Evaluate an AI tool before integrating it into a website → Also searched as : rag segments contexte
Content and communication
#
Claim register
Editorial register linking a page’s figures, dates, quotations and other important claims to sources, owners and next review dates.
In practice: take one published figure and locate its source, period, approver and next review date.
Guide: Verify sources and evidence in web content → Also searched as : sources preuves fact checking
SEO, search and visibility
#
Click depth
Number of links followed from a defined starting point to reach a page. Depth helps examine a site structure but depends on the chosen route and does not measure usability by itself. Clear labels and task-appropriate journeys matter alongside the number of steps.
Reference: W3C WAI : Menus · Source consulted 2026-10-18
In practice: start from the homepage and then from a common landing page to find the same information. Observe hesitation and backtracking; removing a step does not help if the new menu makes the destination harder to understand.
Guide: Test website navigation and menus → Also searched as : profondeur de clic
Click-through rate
Click-through rate: proportion of people who clicked after seeing a link, advertisement or result.
In practice: compare the rate by page, query and context rather than site-wide.
Guide: Audit and enrich directory or catalogue data → Also searched as : ctr taux de clic
Client
Software requesting resources or operations from a server, such as a browser. Client-side checks assist use but do not replace server-side verification.
Reference: MDN : Client-server overview · Source consulted 2026-10-18
In practice: Specify whether this means a browser, application or customer before describing a problem.
Guide: Document and test an API from its use cases → Also searched as : client server
Hosting and infrastructure
#
Cloud computing
On-demand delivery of shared computing resources such as compute, storage, databases or applications.
In practice: Compare recurring costs, data location and exit options before moving a service.
Guide: Choose hosting and retain control of your domain → Also searched as : informatique en nuage cloud
Content and communication
#
CMS
Content Management System: software for creating, organizing and publishing content without editing every page manually.
Worked example
Fictional teaching case; these observations do not measure this website.
Situation : Fictional case: a team chooses Author to edit WordPress service pages because it mistakes a role name for a job title.
Interpretation : In default roles, publishing own posts does not grant publish_pages. Choose permissions for operations on the relevant content type.
Further check : Test a representative account with an allowed and a denied action; record plugin changes to capabilities before concluding.
Related concept : Plugin
WordPress : Roles and Capabilities · Source consulted 2026-10-23
WordPress · Tools Export WXR / XML · A WordPress content export can include posts, pages, post types, comments, custom fields and taxonomies. Its scope depends on selected filters. Check media files, theme, plugins and configuration separately before treating it as a complete migration.
Apply this term to a comparison Compare editing a real page, roles and the update cycle. A licence price does not automatically include content migration, extension setup or team training.
Compare the costs of three web solutions In practice: ask the future publishing team to create, correct, translate and export a real page.
Guide: Choose a CMS around your team’s real work → Also searched as : gestion de contenu wordpress
Hosting and infrastructure
#
CNAME
DNS record type making one name an alias of another, the canonical target. Resolution follows that target to find required data. A CNAME contains neither a page path nor an HTTP redirect rule: pointing a subdomain does not by itself change the address displayed in the browser.
Reference: IETF : RFC 1034, Domain Names · Source consulted 2026-10-18
In practice: distinguish the source name, target name and visitor-facing URL. Check existing records and service requirements before changes; successful resolution does not validate the certificate or page subsequently served.
Guide: Change DNS without breaking your website or email → Also searched as : dns alias
Project, product and business
#
Comparable criterion
Characteristic defined consistently for each product to support a fair comparison.
Worked example
Fictional teaching case; these observations do not measure this website.
Situation : Fictional example: A scores 16/16 on preferences but fails essential export; B scores 11/16 and passes that test.
Interpretation : An essential requirement and a weighted preference play different roles. The highest score does not automatically compensate for an unmet prerequisite.
Further check : Set the rule before trials, keep evidence and mark untested points. This exercise’s options and scores identify no real product.
Related concept : Comparison table
Scottish Government : Multi-Criteria Analysis Guidance · Source consulted 2026-10-23
In practice: measure every product using the same definition.
Guide: Design a genuinely useful product comparison → Also searched as : dimensions matériau comparatif
Design, UX and accessibility
#
Comparison table
Presentation aligning several products against defined criteria to make differences understandable.
Worked example
Fictional teaching case; these observations do not measure this website.
Situation : Fictional example: one proposal shows only launch, while another adds three operating years.
Interpretation : Columns must cover the same period and scope. In the guide’s exercise, 3 000 + 3 × 480 + 500 = 4 940 €.
Further check : Check included items, avoid double counting and retain unknown expenses as unknown. Aligned columns do not make a partial total complete.
Related concept : Comparable criterion
Cabinet Office : Architecture Principles, Total Cost of Ownership · Source consulted 2026-10-23
In practice: keep headers associated with values on a phone.
Guide: Design a genuinely useful product comparison → Also searched as : compare table produits
Design, UX and accessibility
#
Component state
An interface element’s condition, such as selected, expanded, unavailable or busy. Make it perceivable and consistent with behaviour; a colour change alone does not explain available actions.
Reference: W3C APG : Keyboard interface · Source consulted 2026-10-18
In practice: plan focus, error and unavailable states before publishing a control.
Guide: Organize a consistent website design system → Also searched as : design system bouton status
Hosting and infrastructure
#
Compression
Transformation reducing data to store or transmit. HTTP compression and image-format compression operate at different levels. Compare transfer size, processing cost and useful quality; recompressing an already compressed file does not necessarily yield savings.
Worked example
Fictional teaching case; these observations do not measure this website.
Situation : Fictional case: a text response contains 12 000 HTTP-compressed bytes and 48 000 after decompression.
Interpretation : The encoded body is 25% of decoded size: a 75% reduction of that body. This is neither pixel memory nor a carbon footprint.
Further check : Compare the same resource and scenario; check cache and data visibility before interpreting transferSize of zero.
Related concept : Cache-Control
W3C : Resource Timing, Candidate Recommendation Draft, 2026-09-01 · Source consulted 2026-10-23
Reference: MDN : Compression in HTTP · Source consulted 2026-10-18
In practice: measure actual transfer size of text and images without losing useful quality.
Guide: Choose hosting and retain control of your domain → Also searched as : gzip brotli
Conditional request
HTTP request containing a condition, such as a known ETag. The server evaluates it when choosing a response; a 304 result can avoid retransmitting unchanged content.
Reference: MDN : HTTP conditional requests
Source consulted : MDN · 2026-10-17
Prepare a satisfied and an unsatisfied condition; compare result, body and expected response.
Guide: Configure HTTP caching without exposing private data → Also searched as : If-Match If-None-Match
Content and communication
#
Confirmation email
Message sent after an action to confirm its real status and explain what happens next.
In practice: confirm only what was actually recorded.
Guide: Design useful confirmation emails after website forms → Also searched as : email formulaire réservation
Consent Mode
Google mechanism adapting the behavior of certain measurement tags according to user consent choices.
In practice: Check which signals change after a choice and distinguish observed from modelled data.
Guide: Audit and enrich directory or catalogue data → Also searched as : google consent tracking
Content and communication
#
Content Credentials
Provenance information attached to media to indicate its creator, tools and certain verifiable transformations.
In practice: Inspect what the metadata actually attests and how it survives edits.
Guide: Organize website content for long-term use → Also searched as : c2pa provenance contenu
Content and communication
#
Content decay
Gradual loss of usefulness, accuracy, visibility or performance when content no longer fits its topic or audience.
In practice: compare demand, visibility and usefulness before deciding to change a page.
Guide: → Also searched as : déclin contenu mise à jour
Content and communication
#
Content freshness
Degree to which a page still reflects current facts, dates, practices, links and expectations for its topic.
In practice: Review facts that have changed first rather than changing a date without a useful update.
Guide: Maintain a website after launch → Also searched as : fraîcheur contenu mise à jour
Content and communication
#
Content gap
Useful topic, question or intent that a website’s existing content does not yet cover properly.
In practice: find a real unanswered question rather than a keyword variant.
Guide: Organize website content for long-term use → Also searched as : écart de contenu
Content and communication
#
Content inventory
Register of a website’s pages and media recording URL, purpose, owner, status and decisions to retain or update them.
In practice: assign each page an owner, a status and a decision: retain, improve, merge, redirect or retire.
Guide: Organize website content for long-term use → Also searched as : content audit pages médias migration
Content and communication
#
Content lifecycle
Stages through which content is managed: preparation, approval, publication, review and eventual removal or archiving according to usefulness. This lifecycle requires ownership and update criteria. A publication date alone does not determine whether information remains accurate, relevant and accessible.
Reference: W3C WAI : Planning and managing · Source consulted 2026-10-18
In practice: assign an owner and review triggers to a sensitive page, such as a price or opening-hours change. On removal, check incoming links and provide a useful destination for visitors retaining its address.
Guide: Retire or archive outdated website content → Also searched as : cycle vie éditorial
Marketing and acquisition
#
Content marketing
Strategy attracting and supporting an audience through useful content rather than purely promotional messages.
In practice: Connect each topic to a real audience question and a useful next step after reading.
Guide: Measure whether a website helps its visitors → Also searched as : marketing de contenu
Content and communication
#
Content owner
Person responsible for approving accuracy, publication and updates for content or a set of pages.
In practice: name who approves changes and receives correction requests.
Guide: Present a team and its skills on a website → Also searched as : content owner validation publication
Content and communication
#
Content provenance
Set of elements documenting a piece of content’s origin, author, date, sources and transformations.
Worked example
Fictional teaching case; these observations do not measure this website.
Situation : Fictional record DEMO-P cites document V2 dated 4 September. The passage supporting its opening hours appears only in V1.
Interpretation : The reference exists, but its version does not yet support the published field.
Further check : Keep version, passage, date and editorial transformation together. Verify the information with the appropriate source before replacing the reference.
Related concept : Document version
W3C · PROV Overview · Source consulted 2026-10-22
In practice: retain source, date, author and usage rights for important claims and media.
Guide: Organize website content for long-term use → Also searched as : origine auteur traçabilité
Content and communication
#
Content pruning
Review of a content set leading to improvement, consolidation, redirection, deindexing or removal of content that is no longer useful.
In practice: Check visits, links, usefulness and redirect needs before removing a page.
Guide: Organize website content for long-term use → Also searched as : élagage contenu fusion
Content and communication
#
Content replacement
New page or resource genuinely meeting the same need as removed content.
In practice: redirect only to a page meeting the same need.
Guide: Retire or archive outdated website content → Also searched as : redirection archive migration
Content and communication
#
Content trust
Trust created by accurate, attributed, dated and consistent information supported by appropriate evidence.
In practice: Show the source, method and person responsible for important claims.
Guide: Present project work and evidence without exaggeration → Also searched as : confiance contenu sources
Marketing and acquisition
#
Conversion
Action considered valuable to the business, such as a purchase, enquiry, booking, registration or download.
Worked example
Fictional teaching case; these observations do not measure this website.
Situation : A fictional log contains three purchase transmissions: DEMO-A, DEMO-A and DEMO-B. Two transaction IDs are distinct.
Interpretation : Three transmissions do not establish three distinct purchases.
Further check : Reconcile IDs with the order register and check the tool’s deduplication. Message counts remain different from transaction counts.
Related concept : Conversion rate
Google Analytics · Transaction IDs · Source consulted 2026-10-22
In practice: define an action that represents real progress, then verify its tracking end to end.
Guide: Measure whether a website helps its visitors → Also searched as : goal objectif
Marketing and acquisition
#
Conversion funnel
Representation of successive steps leading to an intended action, such as an enquiry or booking. Analysis counts progression according to defined rules. The model simplifies real journeys that may be nonlinear; an exit alone does not prove a defect or permanent abandonment by a person.
Reference: Google Analytics : Funnel exploration · Source consulted 2026-10-18
In practice: define events, their order and the observation period before comparing steps. Specify whether entry is allowed partway through and check duplicate events; measurement errors can appear to show visitor loss.
Guide: Measure whether a website helps its visitors → Also searched as : entonnoir tunnel
Conversion rate
Share of visits, sessions or people completing a defined action, depending on the chosen denominator. For example, 20 enquiries from 500 visits is 4%. State the population, period and action definition with the rate.
Worked example
Fictional teaching case; these observations do not measure this website.
Situation : Two fictional, disjoint groups use the same rule and period: 10 sessions with at least one enquiry out of 100 sessions, then 9 out of 900.
Interpretation : Rates are 10% and 1%. The overall rate is 19 ÷ 1,000 = 1.9%, not 5.5%.
Further check : Add compatible numerators and denominators before calculating. Simply averaging the two percentages gives equally weighted influence to differently sized groups.
Related concept : Conversion
NIST · Weighted mean · Source consulted 2026-10-22
In practice: check that numerator, denominator and period describe the same journey.
Guide: Audit and enrich directory or catalogue data → Also searched as : taux de conversion
Marketing and acquisition
#
Conversion rate optimization
Process of improving journeys and interfaces to increase completion of a useful action without weakening trust.
In practice: Segment by intent and device before comparing an overall rate that mixes different journeys.
Guide: Measure whether a website helps its visitors → Also searched as : cro conversion parcours
Cookie
Small piece of data stored by the browser and returned according to HTTP scope, lifetime and context rules. It may support a session or preference without being advertising-related. Attributes, application uses and removal conditions need consideration together.
Reference: MDN : Using HTTP cookies · Source consulted 2026-10-18
In practice: Inventory each cookie’s purpose, lifetime and provider before writing visitor information.
Guide: Manage accounts, permissions and access recovery →
“Third-party” describes the cookie’s usage context, not its purpose or applicable consent rules by itself.
MDN : cookies tiers ↗
Also searched as : http cookie traceur
SEO, search and visibility
#
Core update
Major update to a search engine’s core ranking systems that may change visibility across many websites.
In practice: compare pages and queries over several weeks before attributing a change to an update.
Guide: Validate structured data on a website → Also searched as : google mise à jour classement
SEO, search and visibility
#
Core Web Vitals
Three real-experience metrics: LCP for loading, INP for responsiveness and CLS for visual stability. Good thresholds are respectively ≤ 2.5 s, ≤ 200 ms and ≤ 0.1 at the 75th percentile, with mobile and desktop assessed separately.
Reference: web.dev : Web Vitals · Source consulted 2026-10-21
In practice: examine LCP, INP and CLS across page families and distinguish lab results from real-visitor data.
Guide: Improve website performance page by page → Also searched as : lcp inp cls signaux web essentiels
Correlation identifier
Tracking identifier linking events from the same exchange across processing steps or services.
Reference: OWASP : Logging
Follow a synthetic request from receipt to result without recording its sensitive content in logs.
Guide: Log errors without exposing sensitive data → Also searched as : correlation id interaction identifier
CORS
HTTP mechanism allowing a server to permit certain cross-origin browser access. It replaces neither authentication nor server-side permissions protecting the operation.
Worked example
Fictional teaching case; these observations do not measure this website.
Situation : Fictional application DEMO-O can read an API response from its allowed origin. The account has no administrator role.
Interpretation : A CORS-allowed origin does not grant a user role.
Further check : Check the account, operation and resource server-side. Test permissions with demonstration accounts independently of CORS headers.
Related concept : Roles and permissions
MDN · CORS · Source consulted 2026-10-22
Reference: MDN : CORS
Source consulted : MDN · 2026-10-17
Test an allowed and a refused origin, then separately check account permissions for the requested operation.
Guide: Document and test an API from its use cases →
Also searched as : cross origin resource sharing
SEO, search and visibility
#
Crawl budget
Amount of resources a search engine may devote to crawling a website over a given period. Distinguish crawling capacity from engine demand. Filter combinations and duplicates can multiply URLs to inspect without adding useful information.
Reference: Google Search Central · Crawl budget · Source consulted 2026-10-25
In practice: first look for unnecessary URL spaces and recurring errors on a large site.
Guide: Validate structured data on a website → Also searched as : budget exploration
SEO, search and visibility
#
Crawl trap
Structure generating a very large or infinite number of low-value URLs and unnecessarily trapping crawlers.
In practice: Find parameters or calendars producing endless addresses and limit their generation.
Guide: Validate structured data on a website → Also searched as : piège exploration facettes calendrier
SEO, search and visibility
#
Crawler
Program automatically discovering and retrieving pages and resources by following URLs and links.
In practice: Examine identity and observed behaviour before attributing a visit to a particular engine.
Guide: Validate structured data on a website → Also searched as : robot spider bot
Credential stuffing
Automated login attempts using username–password pairs stolen elsewhere. The attack exploits reuse across services rather than inventing every combination.
Reference: OWASP · Credential stuffing · Source consulted 2026-10-31
Source consulted : OWASP · Credential Stuffing Prevention · 2026-10-31
Also searched as : leaked credentials credential reuse
Project, product and business
#
CRM
Customer Relationship Management: tool and method for centralizing contacts, conversations, opportunities and customer relationships.
In practice: define follow-up stages and truly useful data before configuring fields.
Guide: How to write a website brief that helps decisions → Also searched as : gestion relation client
CSP
Policy sent to the browser to restrict resources a document can load or execute, among other controls. It can reduce certain injection opportunities. Test it against necessary resources; it complements rather than replaces safe data handling and other application checks.
Reference: MDN : Content Security Policy · Source consulted 2026-10-18
In practice: deploy a policy suited to actual resources and review reports before tightening it.
Guide: Manage accounts, permissions and access recovery →
Also searched as : content security policy
CSRF
Attack making a user’s browser perform an unwanted action on a site where they are authenticated. The request may appear legitimate to the server.
Reference: OWASP · Cross-Site Request Forgery Prevention · Source consulted 2026-10-31
Source consulted : MDN · CSRF · 2026-10-31
Also searched as : cross-site request forgery
CSS
Language describing document presentation: layout, colours, spacing, typography and screen adaptations. The cascade determines which rules apply. A visual change does not transform an element’s HTML role: making text look like a button does not add button behaviour.
Reference: MDN : CSS · Source consulted 2026-10-18
In practice: check results on real components at important widths and interaction states.
Guide: Document and test an API from its use cases → Also searched as : cascading style sheets
CSV formula injection
Risk of an exported cell being interpreted as a formula when a file is opened in a spreadsheet.
Worked example
Fictional teaching case; these observations do not measure this website.
Situation : Harmless CSV example: field "=1+1" is correctly quoted, but its parsed content is =1+1.
Interpretation : Quotes preserve CSV structure; a spreadsheet may still interpret the content as a formula.
Further check : Test the text strategy in the receiving application, then after saving and reopening; no single neutralisation fits every consumer.
Related concept : JSON
OWASP : CSV Injection · Source consulted 2026-10-23
Reference: OWASP : CSV Injection
Check exports using test cells and the actual software used, without executing a dangerous formula.
Guide: Prepare reliable data imports and exports → Also searched as : formula injection csv injection
Design, UX and accessibility
#
Cumulative Layout Shift
Cumulative Layout Shift (CLS): visual-instability metric based on unexpected element shifts. It can be affected after initial loading, for example when content is inserted late.
Reference: web.dev : Cumulative Layout Shift
Source consulted : web.dev : Cumulative Layout Shift · 2026-10-10
In practice: Find the element that moves during a real interaction and reserve stable space for it.
Guide: Improve website performance page by page → Also searched as : cls stabilité visuelle cumulative layout shift CLS cls
Marketing and acquisition
#
Customer journey
Customer journey: sequence of needs, interactions and decisions experienced before, during and after a conversion.
In practice: Record information sought before, during and after contact, including outside the website.
Guide: Structure a service page around real customer questions → Also searched as : parcours client
Cybersecurity
Measures intended to protect systems, data, services and users against digital threats.
Reference: NIST CSRC · Cybersecurity · Source consulted 2026-10-31
In practice: List critical assets, owners and response procedures before buying tools.
Guide: Manage accounts, permissions and access recovery → Also searched as : cybersecurity