Data and measurement
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GA4
Google Analytics 4: current version of Google Analytics, organised around events and users.
Also searched as : google analytics 4
Professional Web glossary
Definitions beginning with G
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18 terms displayed
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Definitions beginning with G
Search within this letter or use the alphabet to continue exploring the complete glossary.
18 terms displayed
No term matches these criteria.
Hosting and infrastructure
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Gateway
Gateway connecting different networks, protocols or services and forwarding requests between them.
Also searched as : passerelle api gateway
Security and privacy
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GDPR
European regulation governing personal-data processing and the rights of affected individuals.
Also searched as : gdpr données personnelles
Artificial intelligence
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Generative AI
Generative artificial intelligence able to produce text, images, audio, code or other content from instructions.
Also searched as : ia générative genai
SEO, search and visibility
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Generative search
Search experience composing a synthetic answer with an AI model, often alongside a list of sources or results.
Also searched as : recherche générative
SEO, search and visibility
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GEO
Generative Engine Optimization: work on clarity, structure, evidence and entities to make content understandable and citable in generative answers.
Also searched as : generative engine optimization référencement ia
Web fundamentals
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Geolocation
Estimation or determination of a device or user’s geographic position from authorized signals.
Also searched as : geolocation location
Development and code
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Git
Distributed version-control system preserving code change history and supporting collaborative work.
Also searched as : version control
Marketing and acquisition
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Google Ads
Google advertising platform for running ads in search, partner websites, applications and videos.
Also searched as : sea ppc
Data and measurement
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Google Analytics
Service for audience measurement and interaction analysis across websites and applications.
Also searched as : ga4 analytics
SEO, search and visibility
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Google Business Profile
Business profile used to manage local information in Google Search and Maps.
Also searched as : google maps seo local
SEO, search and visibility
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Google Search Console
Google tool providing information about indexing, search performance and certain technical website issues.
Also searched as : gsc webmaster
SEO, search and visibility
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Googlebot
Generic name for crawlers used by Google Search to retrieve Web resources.
Also searched as : google crawler
Hosting and infrastructure
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GPU
Graphics processing unit suited to parallel computation and widely used to train and run AI models.
Also searched as : graphics processing unit ai
Development and code
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GraphQL
Query language and runtime for APIs allowing clients to request exactly the data they need.
Also searched as : api query language
Marketing and acquisition
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Growth hacking
Experimental growth approach combining product, data, content and acquisition to find rapid levers.
Also searched as : croissance expérimentation
Content and communication
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Guest blogging
Publishing an article on a third-party website, generally to share expertise, reach an audience and gain a reference.
Also searched as : article invité
Hosting and infrastructure
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gzip
Compression format commonly used to reduce the size of textual responses sent by a Web server.
Also searched as : compression httpEditorial method
Definitions written for people, structured for machines.
The entries are editorially reformulated in plain language, connected to stable URLs and represented with DefinedTerm structured data. They provide orientation, not a substitute for official standards, legal advice or vendor documentation.