Marketing and acquisition
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A/B testing
Method comparing two variants of a page, message or journey to measure which one best achieves a goal.
Also searched as : split test test ab
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Definitions beginning with A
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Definitions beginning with A
Search within this letter or use the alphabet to continue exploring the complete glossary.
20 terms displayed
No term matches these criteria.
Design, UX and accessibility
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Above the fold
The part of a page visible before the first scroll. It should quickly present the topic, value proposition and useful next action.
Also searched as : au-dessus de la ligne de flottaison
Marketing and acquisition
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Acquisition
All actions intended to attract new visitors, prospects or customers through search, advertising, content or partnerships.
Also searched as : traffic generation
Marketing and acquisition
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Ad blocker
Software or browser extension that blocks some or all advertising and tracking scripts.
Also searched as : bloqueur de publicités
SEO, search and visibility
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AEO
Answer Engine Optimization: organizing content to provide direct, precise answers that answer engines can easily reuse.
Also searched as : answer engine optimization
Marketing and acquisition
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Affiliate marketing
Model in which a traffic partner receives payment when a click, lead or sale meets agreed conditions.
Also searched as : affiliate marketing commission
Artificial intelligence
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AI agent
AI system able to chain steps, use tools and pursue a goal with a degree of autonomy.
Also searched as : ai agent agentic
SEO, search and visibility
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AI Overview
AI-generated summary shown in some search results, generally combining several sources and links.
Also searched as : Artificial Intelligence Overview aperçu IA
Development and code
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Algorithm
Defined sequence of instructions used to solve a problem, process data or produce a result.
Also searched as : algorithm
Design, UX and accessibility
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Alt text
Alternative text attached to an image. It describes its function or content when the image cannot be perceived or loaded.
Also searched as : attribut alt texte alternatif
Development and code
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AMP
Former accelerated mobile page format initiated by Google. Its use has declined in favor of fast conventional responsive websites.
Also searched as : accelerated mobile pages
SEO, search and visibility
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Anchor text
Clickable text of a link. It helps readers and search engines understand the link destination.
Also searched as : ancre de lien link text
Development and code
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API
Interface allowing software to exchange data or trigger functions according to documented rules.
Also searched as : application programming interface
Design, UX and accessibility
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ARIA
Set of attributes improving dynamic interface descriptions for assistive technologies when native HTML is insufficient.
Also searched as : accessible rich internet applications
Artificial intelligence
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Artificial intelligence
Methods allowing computer systems to perform tasks associated with perception, language, prediction, reasoning or decision-making.
Also searched as : ia ai artificial intelligence
Development and code
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Asynchronous
Execution mode in which an operation can continue without immediately blocking other program tasks.
Also searched as : async asynchronous
Data and measurement
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Attribution
Method assigning conversion credit across the channels and touchpoints in a journey.
Also searched as : attribution model
Marketing and acquisition
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Audience
Group of people likely to view content, use a service or receive a message.
Also searched as : target public
Security and privacy
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Authentication
Process used to verify the identity of a user, service or device.
Also searched as : authentication login
Project, product and business
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Automation
Use of rules or tools to execute repetitive tasks with less manual intervention.
Also searched as : automation workflowEditorial method
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The entries are editorially reformulated in plain language, connected to stable URLs and represented with DefinedTerm structured data. They provide orientation, not a substitute for official standards, legal advice or vendor documentation.