Professional Web glossary

Definitions beginning with A

Search within this letter or use the alphabet to continue exploring the complete glossary.

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Definitions beginning with A

Search within this letter or use the alphabet to continue exploring the complete glossary.

20 terms displayed

Marketing and acquisition #

A/B testing

Method comparing two variants of a page, message or journey to measure which one best achieves a goal.

Also searched as : split test test ab
Design, UX and accessibility #

Above the fold

The part of a page visible before the first scroll. It should quickly present the topic, value proposition and useful next action.

Also searched as : au-dessus de la ligne de flottaison
Marketing and acquisition #

Acquisition

All actions intended to attract new visitors, prospects or customers through search, advertising, content or partnerships.

Also searched as : traffic generation
Marketing and acquisition #

Ad blocker

Software or browser extension that blocks some or all advertising and tracking scripts.

Also searched as : bloqueur de publicités
SEO, search and visibility #

AEO

Answer Engine Optimization: organizing content to provide direct, precise answers that answer engines can easily reuse.

Also searched as : answer engine optimization
Marketing and acquisition #

Affiliate marketing

Model in which a traffic partner receives payment when a click, lead or sale meets agreed conditions.

Also searched as : affiliate marketing commission
Artificial intelligence #

AI agent

AI system able to chain steps, use tools and pursue a goal with a degree of autonomy.

Also searched as : ai agent agentic
SEO, search and visibility #

AI Overview

AI-generated summary shown in some search results, generally combining several sources and links.

Also searched as : Artificial Intelligence Overview aperçu IA
Development and code #

Algorithm

Defined sequence of instructions used to solve a problem, process data or produce a result.

Also searched as : algorithm
Design, UX and accessibility #

Alt text

Alternative text attached to an image. It describes its function or content when the image cannot be perceived or loaded.

Also searched as : attribut alt texte alternatif
Development and code #

AMP

Former accelerated mobile page format initiated by Google. Its use has declined in favor of fast conventional responsive websites.

Also searched as : accelerated mobile pages
SEO, search and visibility #

Anchor text

Clickable text of a link. It helps readers and search engines understand the link destination.

Also searched as : ancre de lien link text
Development and code #

API

Interface allowing software to exchange data or trigger functions according to documented rules.

Also searched as : application programming interface
Design, UX and accessibility #

ARIA

Set of attributes improving dynamic interface descriptions for assistive technologies when native HTML is insufficient.

Also searched as : accessible rich internet applications
Artificial intelligence #

Artificial intelligence

Methods allowing computer systems to perform tasks associated with perception, language, prediction, reasoning or decision-making.

Also searched as : ia ai artificial intelligence
Development and code #

Asynchronous

Execution mode in which an operation can continue without immediately blocking other program tasks.

Also searched as : async asynchronous
Data and measurement #

Attribution

Method assigning conversion credit across the channels and touchpoints in a journey.

Also searched as : attribution model
Marketing and acquisition #

Audience

Group of people likely to view content, use a service or receive a message.

Also searched as : target public
Security and privacy #

Authentication

Process used to verify the identity of a user, service or device.

Also searched as : authentication login
Project, product and business #

Automation

Use of rules or tools to execute repetitive tasks with less manual intervention.

Also searched as : automation workflow
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Editorial method

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