Definitions beginning with S

Hosting and infrastructure #

SaaS

Software as a Service: software accessed online and operated by its provider, generally with recurring billing.

Also searched as : software as a service logiciel service

SEO, search and visibility #

Schema.org

Shared vocabulary for describing entities, content and relationships in a structured form understood by several search engines.

Also searched as : données structurées structured data

SEO, search and visibility #

Search engine

System that crawls, organises and ranks resources to answer a query.

Also searched as : moteur recherche

SEO, search and visibility #

Search engine optimization

Actions sustainably improving a website’s understanding, crawling, indexing and organic visibility in search engines.

Also searched as : seo search engine optimization

SEO, search and visibility #

Search intent

Actual goal behind a query: learn, find a website, compare, locate or complete an action.

Also searched as : intention recherche

SEO, search and visibility #

Search operator

Special command added to a search to narrow or specify results, such as site:, filetype: or quotation marks.

Also searched as : opérateur recherche

SEO, search and visibility #

Search volume

Estimate of searches performed for a query during a period, to be interpreted according to source and seasonality.

Also searched as : volume recherche

Marketing and acquisition #

SEM

Search Engine Marketing: visibility actions in search engines, often used to group SEO and paid search.

Also searched as : search engine marketing

Development and code #

Semantic HTML

Use of HTML elements according to their actual meaning to improve structure, accessibility and document understanding.

Also searched as : html sémantique

SEO, search and visibility #

SEO

Search Engine Optimization: technical, editorial and relational improvement of a website to increase useful visibility in organic results.

Also searched as : référencement naturel optimisation moteurs

SEO, search and visibility #

SEO audit

Structured analysis of a website’s technical setup, content, internal links and visibility to prioritize improvements.

Also searched as : seo audit

SEO, search and visibility #

SEO ranking

Position held by a page in natural results for a given query, location, device and time.

Also searched as : ranking classement

SEO, search and visibility #

SERP

Search Engine Results Page produced by a search engine for a given query.

Also searched as : page résultats recherche

Hosting and infrastructure #

Server

Hardware or software system providing resources, data or functions to other devices called clients.

Also searched as : serveur

Development and code #

Server-side rendering

Generation of HTML on the server before sending it to the browser instead of building the whole page client-side.

Also searched as : ssr rendu serveur

Hosting and infrastructure #

Serverless

Cloud model in which the provider automatically manages servers and execution is billed or scaled according to use.

Also searched as : functions faas

Development and code #

Session

Interaction period or set of temporary data associated with a user while browsing.

Also searched as : session utilisateur

Data and measurement #

Session replay

Visual reconstruction of user interactions from recorded events, subject to strong privacy safeguards.

Also searched as : relecture session

Security and privacy #

SFTP

Secure file transfer protocol generally operating over an SSH connection.

Also searched as : secure file transfer

SEO, search and visibility #

Sitemap XML

File listing important website URLs and able to provide search engines with discovery or update information.

Also searched as : plan site xml

Project, product and business #

SLA

Service Level Agreement: contractual commitment defining a level of service, availability or response time.

Also searched as : accord niveau service

Web fundamentals #

Slug

Readable URL segment identifying a page, generally lowercase and separated by hyphens.

Also searched as : url path

Hosting and infrastructure #

SMTP

Protocol mainly used to transmit email between clients and servers or between servers.

Also searched as : simple mail transfer protocol

Marketing and acquisition #

Social media marketing

Editorial and advertising use of social networks to build awareness, relationships and acquisition.

Also searched as : marketing réseaux sociaux smm

SEO, search and visibility #

Soft 404

Page that appears missing or useless in its content while returning a successful HTTP status instead of a true 404 error.

Also searched as : fausse erreur 404

Development and code #

Source code

Set of readable instructions, files and configurations used to build or run software.

Also searched as : source code

Security and privacy #

Spam

Unsolicited, repetitive or deceptive content or message distributed at scale.

Also searched as : pourriel

Data and measurement #

SQL

Language used to define, query and modify data in many relational database systems.

Also searched as : structured query language

Security and privacy #

SSH

Encrypted protocol used to remotely administer a server and create secure tunnels or transfers.

Also searched as : secure shell

Security and privacy #

SSL/TLS

Communication security protocols; TLS is the current technology used to encrypt HTTPS, while SSL is obsolete.

Also searched as : tls https chiffrement

Security and privacy #

SSL/TLS certificate

Digital certificate used to authenticate a domain and establish an encrypted HTTPS connection.

Also searched as : ssl certificate tls https

Development and code #

Staging

Pre-production environment similar to the live website where changes are checked before release.

Also searched as : préproduction recette

Development and code #

Static site

Website whose pages are generally generated in advance and served as files without dynamic computation on every visit.

Also searched as : site statique

Hosting and infrastructure #

Streaming

Continuous delivery of media allowing playback to begin before the full download is complete.

Also searched as : diffusion flux

SEO, search and visibility #

Structured data

Data embedded in page code according to a defined vocabulary to make entities and properties explicit to machines.

Also searched as : données structurées json ld schema

Hosting and infrastructure #

Subdomain

Part placed before the main domain to distinguish an area or service, for example blog.example.com.

Also searched as : sous domaine

SEO, search and visibility #

SXO

Search Experience Optimization: approach connecting search visibility with the actual quality of the user journey.

Also searched as : search experience optimization seo ux