Understand content and its lifecycle
Useful content retains context after publication. Identify its facts, origin and places where they are reused. Good organisation lets you correct information without leaving a document, translation or list in contradiction.
55 concepts to explore with their definitions and practical advice.
Search the full glossary
A reading path
1. Identify information
Separate a claim, its source and reviewer. For a photo or portrait, also retain usage rights and the context actually depicted.
2. Classify for discovery
Choose categories helping readers or editors find the record. Taxonomy should not silently change the meaning of a document reused elsewhere.
3. Plan review
Define the owner and change triggering review. A new editorial date does not prove that every fact has been rechecked.
Useful distinctions
Content freshness / Content trust
Freshness concerns whether information is temporally suitable; trust also depends on provenance, precision and limitations. Recent copy can remain poorly sourced.
Metadata / Microcopy
Metadata describes content or context. Microcopy supports an interface action: help, button, error or confirmation. Both should remain consistent with the main content.
Use the vocabulary to make a decision
Situation
A record changes price but its download retains the old amount.
Before deciding
Find representations of the same information and choose the source to maintain. Then connect the record, download and translations.
A concrete check
Open documents through public links and compare amount, scope and effective period.
All concepts in this topic
Links open the full definition on its alphabet page. Acronyms and synonyms remain searchable from the main glossary.
- API-first content
- Arrival directions
- Blog
- C2PA
- Claim register
- CMS
- Confirmation email
- Content Credentials
- Content decay
- Content freshness
- Content gap
- Content inventory
- Content lifecycle
- Content owner
- Content provenance
- Content pruning
- Content replacement
- Content trust
- Direct answer
- Document version
- Email subject
- Event page
- Event recap
- Event status
- Event time zone
- Evergreen content
- EXIF
- FAQ review date
- Frequently asked question
- Guest blogging
- H1
- Headless CMS
- Information gain
- IPTC photo metadata
- Media inventory
- Metadata
- Microcopy
- Newsletter
- Open Graph
- Original content
- Outdated content
- Portrait permission
- Resource library
- Resource type
- Resource version
- RSS
- Source citation
- Taxonomy
- Team profile
- Topical map
- Translation review
- User-generated content
- UX writing
- Video transcript
- WYSIWYG
Frequently asked questions
Should old content be kept?
Keep it if it retains identifiable usefulness, stating its context. Otherwise choose an equivalent destination or missing-resource state, then check links citing it.
Who should validate information?
The person or organisation able to confirm the fact. A writer organises and explains; they should not invent a missing amenity, client outcome or commercial condition.
Primary reference documents
These documents explain the technical concepts. The reading paths and decision examples are editorial methods to adapt to your project.