Professional Web glossary

Definitions beginning with T

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Definitions beginning with T

Search within this letter or use the alphabet to continue exploring the complete glossary.

18 terms displayed

Data and measurement #

Tag Manager

Tool centralizing deployment of measurement or marketing tags without changing the main code every time.

Also searched as : gestionnaire balises gtm
Marketing and acquisition #

Targeting

Targeting of messages, content or ads according to defined criteria such as intent, profile or context.

Also searched as : ciblage audience
Content and communication #

Taxonomy

System of categories, labels and relationships used to classify content consistently.

Also searched as : taxonomie classification
SEO, search and visibility #

Technical SEO

Work on crawling, rendering, indexing, URLs, performance and code to make the website usable by search engines.

Also searched as : seo technique
Design, UX and accessibility #

Template

Reusable model defining the common structure and presentation of several pages or content items.

Also searched as : gabarit modèle
SEO, search and visibility #

Thin content

Content too weak, generic or incomplete to genuinely meet the page need or stand apart from similar content.

Also searched as : contenu pauvre faible
Data and measurement #

Time on page

Estimate of time spent on a page whose accuracy depends on the method and available measurement events.

Also searched as : temps page
SEO, search and visibility #

Title tag

HTML element providing the document title, used notably in the browser tab and often in search results.

Also searched as : balise title titre seo
Artificial intelligence #

Token

Elementary unit processed by a language model, corresponding to a word, word part, sign or space depending on the model.

Also searched as : jeton llm
SEO, search and visibility #

Topical authority

Perception that a source covers a topic coherently, deeply and reliably enough to be authoritative.

Also searched as : autorité thématique
Data and measurement #

Tracking

Organized collection of events or parameters intended to understand usage, measure actions or attribute results.

Also searched as : suivi mesure
Data and measurement #

Traffic

All visits or requests received by a website, broken down by source, quality or behavior.

Also searched as : trafic visiteurs
Artificial intelligence #

Transformer

Neural-network architecture based on attention mechanisms and used by many modern language and vision models.

Also searched as : attention neural network
Security and privacy #

Trojan

Trojan horse: malicious program presented as legitimate to gain access or execute a hidden action.

Also searched as : cheval troie malware
Design, UX and accessibility #

TTFB

Time to First Byte: delay between a request and receipt of the first byte of the response.

Also searched as : server response time
Security and privacy #

Two-factor authentication

Authentication using two distinct factors, such as a password and a code linked to a device.

Also searched as : 2fa double facteur
Design, UX and accessibility #

Typography

Choice and organization of typefaces, sizes, weights, spacing and line lengths to ensure readability and hierarchy.

Also searched as : typographie police
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Editorial method

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