Browse the glossary
Definitions beginning with K
Search within this letter or use the alphabet to continue exploring the complete glossary.
No term matches these criteria.
Project, product and business
#
Kanban
Visual work-management method representing tasks in columns according to progress.
In practice: limit work in progress and make blockers visible to the team.
Guide: How to write a website brief that helps decisions → Also searched as : gestion projet tableau
SEO, search and visibility
#
Keyword
Keyword: term or phrase used to describe a topic and connect content with a search intent.
In practice: Connect each phrase to a question and a page able to answer it usefully.
Guide: Validate structured data on a website → Also searched as : mot clé query
SEO, search and visibility
#
Keyword cannibalization
Situation where several pages on the same site target a very similar intent and compete without clearly distinct roles.
In practice: Compare intents and content before merging pages that appear to target the same term.
Guide: Validate structured data on a website → Also searched as : cannibalisation seo
SEO, search and visibility
#
Keyword density
Proportion of a word’s occurrences in a text. Mechanical repetition is not a useful SEO strategy.
In practice: Read the page for clarity; a repetition percentage does not replace a relevant answer.
Guide: Validate structured data on a website → Also searched as : densité mot clé
SEO, search and visibility
#
Keyword intent
Likely need behind a query: learn, compare, find a place, reach a website or take action.
In practice: Read several results to understand the expected task, then compare it with what you actually offer.
Guide: Structure a service page around real customer questions → Also searched as : search intent intention
SEO, search and visibility
#
Keyword research
Study of queries, topics, indicative volumes and intents to organise a useful content strategy.
In practice: Group phrases by need before deciding which pages to create or enrich.
Guide: Validate structured data on a website → Also searched as : recherche mots clés
SEO, search and visibility
#
Knowledge graph
Knowledge graph linking entities and their attributes to represent facts and relationships.
In practice: Keep identities, names and official links consistent to reduce confusion between entities.
Guide: Validate structured data on a website → Also searched as : entités relations
KPI
Key Performance Indicator: metric chosen to track progress toward a clearly defined objective.
In practice: give each indicator a decision, an owner and an attention threshold.
Guide: Audit and enrich directory or catalogue data → Also searched as : indicateur performance
Hosting and infrastructure
#
Kubernetes
Orchestration platform deploying, scaling and supervising containerized applications.
In practice: Assess operating complexity against the actual number of services to manage.
Guide: Choose hosting and retain control of your domain → Also searched as : k8s containers