Professional Web glossary

Definitions beginning with E

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Definitions beginning with E

Search within this letter or use the alphabet to continue exploring the complete glossary.

14 terms displayed

Project, product and business #

E-commerce

Online sale of products or services with catalogue, ordering, payment and transaction tracking.

Also searched as : commerce électronique boutique
SEO, search and visibility #

E-E-A-T

Experience, Expertise, Authoritativeness and Trustworthiness: a framework in Google quality guidance, not a single SEO score.

Also searched as : experience expertise authority trust
Hosting and infrastructure #

Edge computing

Data processing performed close to the user or source rather than in a single central facility.

Also searched as : edge network
Marketing and acquisition #

Email marketing

Use of permission-based email to inform, retain, support or convert an audience.

Also searched as : newsletter emailing
Artificial intelligence #

Embedding

Numerical representation of text, images or data in vector space to compare semantic similarity.

Also searched as : vectorisation vector
Security and privacy #

Encryption

Transformation of data so it can only be read with the appropriate key or mechanism.

Also searched as : chiffrement cryptography
Development and code #

Endpoint

Specific API address or access point to which a client sends a request.

Also searched as : api endpoint
Data and measurement #

Engagement rate

Engagement rate: proportion of users or sessions meeting interaction criteria defined by a platform.

Also searched as : taux engagement
SEO, search and visibility #

Entity

A person, place, organization, product or concept that can be distinctly identified and connected to other information.

Also searched as : entité knowledge graph
Web fundamentals #

Error 404

HTTP response indicating that the requested resource was not found at the requested address.

Also searched as : 404 not found
Data and measurement #

Event tracking

Measurement of defined actions in a website or application, such as clicks, form submissions or video plays.

Also searched as : suivi événements analytics
Content and communication #

Evergreen content

Long-lasting content that remains useful over time and only requires occasional updates.

Also searched as : contenu pérenne
SEO, search and visibility #

Exact match domain

Domain name closely or exactly matching a target query. It does not by itself guarantee strong rankings.

Also searched as : emd domaine mot clé
Hosting and infrastructure #

Extranet

Private area accessible to authorized partners, customers or members from outside an organization.

Also searched as : private portal
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