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    Professional Web glossary

    Definitions beginning with P

    Search within this letter or use the alphabet to continue exploring the complete glossary.

    Editorial workspace with a laptop, reference book and index cards.
    42 terms displayed
    Browse the glossary

    Definitions beginning with P

    Search within this letter or use the alphabet to continue exploring the complete glossary.

    42 terms displayed

    Development and code #

    404 page

    Page shown for a missing resource, carrying HTTP status 404. Its text should explain the situation and offer a useful next step; displaying “not found” with status 200 is inconsistent.

    Source consulted : MDN ·

    In practice: keep the 404 status and offer a relevant path onward.

    Guide: Fix 404 pages and broken links usefully Also searched as : not found erreur lien
    Hosting and infrastructure #

    PaaS

    Platform as a Service: managed cloud environment for building, deploying and operating applications without administering all infrastructure.

    In practice: Check supported versions, backups and the option to move the application.

    Guide: Choose hosting and retain control of your domain Also searched as : platform as a service
    SEO, search and visibility #

    Page experience

    Set of signals related to real page use, such as perceived speed, stability, interactivity, security and mobile display.

    In practice: Test readability, stability and interaction on journeys that matter to visitors.

    Guide: Validate structured data on a website Also searched as : expérience page
    Design, UX and accessibility #

    Page speed

    A broad term for perceived and measured page speed. Separate content arrival, visual stability and response to actions, and record page, device and conditions instead of an unexplained single duration.

    Reference: MDN : How browsers work · Source consulted

    In practice: Measure representative pages and networks with a goal tied to a real task.

    Guide: Organize a consistent website design system Also searched as : vitesse chargement performance
    SEO, search and visibility #

    PageRank

    Historical Google algorithm evaluating, among other factors, the relative importance of pages from links connecting them.

    In practice: Improve useful links between pages without trying to calculate an unavailable public value.

    Guide: Validate structured data on a website Also searched as : popularité liens
    Development and code #

    Paginated page

    Part of a long list accessible at its own URL and linked to neighbouring parts.

    In practice: open a later page directly and check neighbouring links.

    Guide: Design pagination for long website lists Also searched as : pagination liste catalogue
    Design, UX and accessibility #

    Pagination

    Organization of a list into successive portions, usually reached through URLs and links. It helps readers understand their position and limits the amount displayed at once. It differs from merely hiding items visually: later pages must remain reachable with understandable filters, ordering and position.

    WordPress REST API
    per_page=1…100 · X-WP-Total and X-WP-TotalPages provide totals needed for pagination.

    Reference: Google Search Central : Pagination · Source consulted

    In practice: open a later page directly, then use previous-page and browser-back controls. Check that selected criteria remain consistent and records do not repeat because of unstable ordering.

    Guide: Design pagination for long website lists Also searched as : pages liste
    SEO, search and visibility #

    Passage ranking

    Search engine ability to identify and value a particularly relevant passage within a longer page.

    In practice: Structure sections so a precise answer makes sense with its context.

    Guide: Validate structured data on a website Also searched as : passage indexing search
    Development and code #

    Payload

    Useful data carried by a message, depending on protocol and context. In HTTP exchanges, the term often refers to request or response body content, distinct from header metadata. Receiving it establishes neither conformity with the data contract nor permission to perform the requested action.

    Reference: MDN : HTTP messages · Source consulted

    In practice: prepare fictional examples with expected fields, missing values and an incorrect type. Check each response and size limits; valid JSON syntax is insufficient to accept a business request.

    Guide: Prepare reliable data imports and exports Also searched as : charge utile
    Design, UX and accessibility #

    Performance budget

    Chosen limits for page costs, such as script bytes or rendering time. Give each limit a measurement method and decide what happens when it is exceeded.

    Reference: web.dev : Performance budgets · Source consulted

    In practice: Set a limit per page type and review the weight added by each new component.

    Guide: Improve website performance page by page Also searched as : budget performance web
    Marketing and acquisition #

    Persona

    Synthetic profile representing a user or customer type to guide content, services and journeys.

    In practice: Ground each assumption in interviews or observations and record what remains uncertain.

    Guide: Measure whether a website helps its visitors Also searched as : buyer persona cible
    Security and privacy #

    Phishing

    Deception impersonating a trusted person or service to obtain sensitive information. It may use messages, fake websites or calls.

    Reference: NIST CSRC · Phishing · Source consulted

    Source consulted : MDN · Phishing ·

    Also searched as : phishing spear phishing
    Development and code #

    PHP

    Server-side programming language widely used to produce dynamic Web pages and power CMS platforms such as WordPress.

    In practice: Check the version running in production and extensions used by the project.

    Guide: Document and test an API from its use cases Also searched as : php hypertext preprocessor
    Design, UX and accessibility #

    Pixel

    Specify which pixel you mean: an image pixel, physical display pixel or CSS pixel. A CSS pixel need not correspond to one hardware pixel, particularly on high-density displays.

    Reference: MDN : CSS pixel · Source consulted

    In practice: Distinguish CSS dimensions, screen density and file dimensions before exporting an image.

    Guide: Organize a consistent website design system Also searched as : px tracking pixel
    Development and code #

    Plugin

    Extension added to software to provide further capabilities, such as a form in a CMS. Its effect depends on configuration, dependencies and compatibility with the rest of the site. Installation still requires planning for updates, security, retained data and maintenance costs.

    Apply this term to a comparison

    Identify licensing, compatibility, setup and upkeep. Buying an extension does not replace dependency assessment or recovery of its data during a solution change.

    Compare the costs of three web solutions

    Reference: WordPress : Manage plugins · Source consulted

    In practice: establish how an extension is used before removing it. Test its replacement on a protected copy, then check associated forms, content and data; an inactive extension may still retain useful settings.

    Guide: Manage a website’s software dependencies Also searched as : extension module
    Web fundamentals #

    PNG

    Lossless raster image format supporting transparency, suited notably to interfaces and crisp illustrations. Lossless compression preserves pixels, but photographs can produce large files. Compare formats according to the content and intended use.

    Reference: MDN · Image file types and formats · Source consulted

    In practice: Keep this format when transparency or exact detail requires it and compare its size with alternatives.

    Guide: How to choose and prepare website images Also searched as : portable network graphics
    Content and communication #

    Portrait permission

    Documented agreement stating where and how a recognisable photograph of a person may be used.

    In practice: retain the agreement scope with the file and pages where the photograph appears.

    Guide: Present a team and its skills on a website Also searched as : image personne accord usage
    Data and measurement #

    PostgreSQL

    Open-source relational database management system known for rich capabilities and robustness.

    In practice: Test restore, migrations and indexes on a representative data copy.

    Guide: Test website restoration before an incident Also searched as : postgres sql database
    Marketing and acquisition #

    PPC

    Pay per click: advertising model in which the advertiser pays when a user clicks the advertisement.

    In practice: Set a spending limit and a measured objective beyond the click itself.

    Guide: Measure whether a website helps its visitors Also searched as : coût par clic cpc
    SEO, search and visibility #

    Preferred image

    Representative image indicated through signals such as og:image or primaryImageOfPage to help platforms select a relevant preview.

    In practice: Choose an accessible representative image consistent with the page rather than a decorative visual.

    Guide: Validate structured data on a website Also searched as : image principale og image
    Development and code #

    Preflight request

    OPTIONS request sent by the browser before certain cross-origin exchanges to check advertised permissions. Its success does not guarantee acceptance of the subsequent business request.

    Reference: MDN : Preflight request

    Source consulted : MDN ·

    Inspect the preliminary and actual requests; a correct first response does not prove the second succeeded.

    Guide: Document and test an API from its use cases Also searched as : preflight options cors
    Project, product and business #

    Prelaunch checklist

    List of checks before a website opens: journeys, content, forms, images, accessibility, indexing and redirects.

    In practice: Have owners accept critical journeys and record known accepted defects before release.

    Guide: How to write a website brief that helps decisions Also searched as : recette site mise en ligne
    Marketing and acquisition #

    Preview cache

    Temporary copy of sharing metadata retained by a platform and sometimes displayed after an update.

    In practice: allow the platform time to refresh an older preview.

    Guide: Prepare sharing previews for web pages Also searched as : social cache partage
    Project, product and business #

    Price effective date

    Date from which a published price or term applies, helping distinguish the current offer from an older document or campaign.

    In practice: record the effective date and check copies in cards, FAQs and translations.

    Guide: Publish clear prices and terms on a website Also searched as : prix validité conditions
    SEO, search and visibility #

    PrimaryImageOfPage

    Schema.org property linking a page to the main image representing it in structured data.

    In practice: Point to the image that genuinely represents the page and remains available at a stable URL.

    Guide: Validate structured data on a website Also searched as : schema image principale
    Project, product and business #

    Product availability

    Current state of a product or variant indicating whether it can be ordered and under which conditions.

    In practice: update the page and product data when stock runs out.

    Guide: Write product pages that support a decision Also searched as : stock rupture offre
    Project, product and business #

    Product difference

    Difference between items whose practical effect on a choice is explained rather than merely listed.

    In practice: explain when the difference matters in real use.

    Guide: Design a genuinely useful product comparison Also searched as : produit caractéristiques choix
    Project, product and business #

    Product page

    Page dedicated to a specific item, its characteristics, images, variants and decision-relevant terms.

    In practice: check that someone can compare the item without contacting the seller.

    Guide: Write product pages that support a decision Also searched as : product page ecommerce
    Project, product and business #

    Product variant

    Identifiable product version differing by a property such as size, material or colour.

    In practice: clearly show the chosen variant’s photo and terms.

    Guide: Write product pages that support a decision Also searched as : taille couleur SKU
    Design, UX and accessibility #

    Professional portrait

    Photograph used to identify a person’s role in an organisation, with an agreed crop and use.

    In practice: check the date, mobile crop and approved use of each portrait.

    Guide: Present a team and its skills on a website Also searched as : photo équipe visage autorisation
    Development and code #

    Progressive enhancement

    Approach providing essential content and functionality first, then adding capabilities according to browser support. For example, a linked list remains usable when its JavaScript filter fails. Define and test that baseline rather than assuming failures will be rare.

    Reference: MDN : Progressive enhancement · Source consulted

    In practice: Make the core action possible in base HTML, then add interactive convenience.

    Guide: Document and test an API from its use cases Also searched as : amélioration progressive
    Development and code #

    Progressive Web App

    Web application using browser capabilities for an experience that can include installation and offline use. These capabilities depend on the browser and design. Installing the app does not automatically make its catalogue, sign-in or checkout available without a network.

    Reference: MDN : Progressive web apps · Source consulted

    In practice: Test installation, updates, offline use and reconnection on target devices.

    Guide: Prepare a website for slow and interrupted connections Also searched as : pwa
    Artificial intelligence #

    Prompt engineering

    Design, testing and structuring of instructions intended to obtain more reliable and suitable AI model outputs.

    In practice: Keep expected examples and failure cases to check every instruction change.

    Guide: Evaluate an AI tool before integrating it into a website Also searched as : ingénierie prompt
    Hosting and infrastructure #

    Proxy

    Intermediary relaying communication between a client and destination. Depending on placement and configuration, it can filter, forward or cache exchanges. It adds a step to examine in diagnosis; its presence does not automatically mean encryption or anonymity.

    Reference: MDN : Proxy servers and tunneling · Source consulted

    In practice: Identify what it changes in requests and responses before blaming the origin server.

    Guide: Choose hosting and retain control of your domain Also searched as : serveur mandataire
    Marketing and acquisition #

    Push notification

    Message sent by an application or website to a device after user permission.

    In practice: Ask permission at a useful moment and allow alerts to be adjusted or stopped.

    Guide: Measure whether a website helps its visitors Also searched as : notification web
    Development and code #

    Python

    General-purpose programming language widely used for the Web, automation, data and artificial intelligence.

    In practice: Make dependencies and version explicit to reproduce processing on another machine.

    Guide: Document and test an API from its use cases Also searched as : langage python
    Editorial method

    Definitions written for people, structured for machines.

    The entries are editorially reformulated in plain language, connected to stable URLs and represented with DefinedTerm structured data. They provide orientation, not a substitute for official standards, legal advice or vendor documentation.