Search visibility: responsibilities and practical exercise
Diagnose obstacles and bring pages closer to search needs.
These sheets describe activities and teaching exercises. They do not constitute job offers, certifying courses or recruitment promises.
All job descriptionsAn exercise to practice
Examine a family of pages whose titles and contents are very close.
Work on a copy or demo environment. Define the data used and the expected result before you begin. Keep your decisions and the difficulties encountered in order to be able to explain the process.
- Inventory URLs, their objectives and their exploration status.
- Look for duplicates and pages that do not meet a separate need.
- Prioritize corrections with one justification per page.
- Define a measure that distinguishes observed change and assumed cause.
Deliverable and verifications
A diagnosis, a correction plan and a follow-up method.
Corrections have an understandable expected effect and are linked to specific pages.
For each check, note the context, the action, the expected result and what has been observed. Distinguish a successful verification from a remaining hypothesis. Another person must be able to understand the deliverable without attending all its manufacture.
Use the Functional Validation BookPoints of vigilance and teamwork
A ranking result alone does not prove the effect of an action. Do not announce a guaranteed position and document the context of the measurements.
Collaboration to explore: Web writing.
Specify the sharing of responsibilities: who provides the information, who decides, who checks and maintains the result. A good handover retains the constraints and decisions, not just the final file.
Employment, trades and trainingFrequently asked questions
Does this exercise prove a professional qualification?
It allows you to show an approach and its limits. It is neither a diploma, nor a certification, nor proof of a production experience.
How to present the work in a portfolio?
Specify that this is an exercise, your role, constraints, decisions and checks. Use test data and media whose rights are established.
How to assess the quality of the deliverable?
Corrections have an understandable expected effect and are linked to specific pages. Add the difficulties encountered and what remains to be verified rather than presenting absolute validation.