Diagnose obstacles and bring pages closer to search needs.
These sheets describe activities and teaching exercises. They do not constitute job offers, certifying courses or recruitment promises.
All job descriptions
Improve discovery and understanding of useful pages by search engines and visitors through technical diagnosis, search needs, answer quality and measurement.
SEO cannot guarantee rankings, traffic or AI citations. Work with development, writing and analysis to connect recommendations with usefulness and observations.
Document an indexing or journey issue, propose a correction and explain its follow-up.
This is an editorial description of common activities. Job titles and scope vary across teams; it is not a certification framework.
W3C: organising accessibility responsibilities across a team
Examine a family of pages whose titles and contents are very close.
Work on a copy or demo environment. Define the data used and the expected result before you begin. Keep your decisions and the difficulties encountered in order to be able to explain the process.
A diagnosis, a correction plan and a follow-up method.
Corrections have an understandable expected effect and are linked to specific pages.
For each check, note the context, the action, the expected result and what has been observed. Distinguish a successful verification from a remaining hypothesis. Another person must be able to understand the deliverable without attending all its manufacture.
Préparer les vérifications du siteA ranking result alone does not prove the effect of an action. Do not announce a guaranteed position and document the context of the measurements.
Collaboration to explore: Web writing.
Specify the sharing of responsibilities: who provides the information, who decides, who checks and maintains the result. A good handover retains the constraints and decisions, not just the final file.
Employment, trades and trainingAssess search work through page access, relevance and observable outcomes. A single ranking change is insufficient to attribute an effect to an edit.
| Skill | Evidence to examine | Failure to spot |
|---|---|---|
| Diagnosis | URL, indexing state and studied period are identified. | An unindexable page receives only keyword recommendations. |
| Relevance | The page answers an intent and has useful internal links. | Near-identical variants are created without distinct information. |
| Measurement | Metric, period and competing changes are recorded. | A third-party estimate is presented as actual received traffic. |
For a selected page, connect a recommendation to an observed problem and suitable metric. Keep the baseline and verify access after the change before interpreting any visibility effect.
Google Search Central: SEO starter guide.
In-depth exercise: Audit a family of demo pages from its internal links to its rendering. Compare main topic, title, description, canonical URL and structured data. Test a moved page and a deliberately non-indexable page. For a multilingual site, check that the language alternatives correspond to the same subject. An optimization proposal should improve understanding or discovery of content; Do not announce a ranking gain that the exercise cannot measure.
These criteria are a working basis to adapt to the context. For each, note the action taken, the expected result, the observed result and the information remaining to be confirmed.
Classify recommendations by observed impact and ease of verification. Give the URLs concerned as well as the proof of the defect, rather than a list of generic tips. After correction, retry status, render and links checks. Distinguish local measurements from engine-dependent indexing observations: A valid HTML does not prove that the page is indexed or better ranked.
Distinguish technical page discovery from content usefulness. Choose work according to the observed problem without promising rankings or inclusion in a generated answer.
An AI answer or search snippet varies with context. An isolated observation does not establish stable visibility or lasting attribution.
Record a baseline and link each change to a hypothesis. Monitor effects and limitations without attributing every development to one action.
It allows you to show an approach and its limits. It is neither a diploma, nor a certification, nor proof of a production experience.
Specify that this is an exercise, your role, constraints, decisions and checks. Use test data and media whose rights are established.
Corrections have an understandable expected effect and are linked to specific pages. Add the difficulties encountered and what remains to be verified rather than presenting absolute validation.
A new page serves a distinct need with its own information. If variations lead to the same answer, a structured page may suffice. Avoid near-identical page series and focus links on genuinely useful content.
