An HTML page is often a better entry point for information frequently read on a phone or linked from other pages. A PDF remains useful when someone needs a document to download, print or preserve in a particular form. Choose according to the task rather than loyalty to one format.
Put a readable answer on the page
If the PDF contains essential hours, conditions, steps or answers, place at least those facts in accessible HTML text on the page. A cover image and « Download » button force every visitor to open another file merely to understand the subject. The page can explain whom the document serves, its date and what it includes.
Maintain the downloadable document
Give the file a descriptive name and a link that announces its format and, when useful, size. Check reading order, headings, image alternatives and selectable text in the PDF. An image-only scan is difficult to use. Assign someone to update both the page and file together.
Avoid contradictory versions
Use one editorial source and a shared publication procedure. Show a version date when it distinguishes an old brochure from the current document. Remove links to obsolete files or keep a clearly dated archive when it has documentary value.
Decide how to handle near-duplicates
Google can index PDFs and supports a canonical HTTP header for non-HTML files when two formats carry essentially the same content. Evaluate that setting according to the document's real role; it cannot replace a helpful page or clear navigation.
Check the whole journey
On a phone and by keyboard, find the page, understand its summary, open the document and return without losing your place. Check links from elsewhere and social sharing. The accessible publishing guide adds practical checks.