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SEO, search and analytics

Search and measurement tools reveal what visitors seek, find and complete. Search figures, visits and enquiries describe different stages of a journey.

Take one service page: compare queries that surface it, its indexing state and the enquiries it produces. High query volume with poor fit may call for clearer copy rather than more traffic.

Browse the resources Troubleshooting methods Plan for updates and an exit

Illustration

Editorial method

A directory made to be useful, not merely long.

Each entry has a clear role and an official destination. The catalogue avoids link farms, copied descriptions and artificial rankings.

01

Official foundations

Standards bodies, official documentation and public authorities are used as primary reference points.

02

Professional tools

Established services are grouped by actual use: building, hosting, measuring, securing, publishing or promoting a website.

03

Independent reading

Inclusion is editorial and unpaid. A listing does not imply a partnership or guarantee.

Before choosing

Compare on three practical questions

SEO, search and analytics
CriterionQuestion to resolve
Signal typeDoes the tool measure search impressions, visits or completed actions?
CoverageWhich pages, dates and audiences are missing from the measurement?
Useful actionWhich decision changes if this indicator rises or falls?

Keep a short decision record: requirement, source, observed result and unresolved point. Test the same task with each candidate instead of comparing marketing lists of features.

Search and filter

Official starting points for this topic

Compare their role and documentation before selecting a tool. Inclusion is not a ranking.

32 resources displayed

SEO, search and analytics

Google Search noindex

Official guidance on index exclusion with a noindex meta tag or X-Robots-Tag header and the conditions for reading it.

Google Search Central — noindex · Reviewed

Use it for : Decide whether a page should be public but unindexed or truly private; noindex does not replace access control.

Apply it to a project
InternationalInstitution / standard
developers.google.comVisit official website
SEO, search and analytics

Google Search Redirects

Official documentation for permanent and temporary redirects and their interpretation in Google Search.

Google Search Central — Redirects · Reviewed

Use it for : Choose the appropriate move signal, then compare the URL plan with actual destinations and published links.

InternationalInstitution / standard
developers.google.comVisit official website
Choose a starting point

What each category helps you decide.

These examples illustrate uses, not rankings or endorsements. Verify each provider’s current documentation and terms before a decision.

SEO, search and analytics

Search and measurement tools reveal what visitors seek, find and complete. Search figures, visits and enquiries describe different stages of a journey.

Questions to check
  • Separate pre-click data from actions completed on the website.
  • Choose a few important pages and decisions before adding dashboards.

A practical use : Take one service page: compare queries that surface it, its indexing state and the enquiries it produces. High query volume with poor fit may call for clearer copy rather than more traffic.

What this cannot prove : Third-party estimates are not visits measured on your own site. Record the period and definition of every metric.

Examples : Google Search Central · Matomo

Related guide : Validate structured data on a website

Explore troubleshooting situations

Troubleshooting methods

Differences in figures become useful when they inform a specific decision. Before changing a page or adding a tag, separate a measurement change, a discovery problem and a task difficulty. These three starting points help explain a discrepancy without inventing its cause.

Two dashboards show different volumes

What you observe
A search tool and an analytics tool report different visit or action totals for an apparently identical period.
Before drawing a conclusion
They may count different events and use different filters, time zones or collection rules. Subtracting their totals does not automatically measure lost visitors.
Verification step
Compare definitions, dates, time zones and included pages. Choose an identifiable demonstration action, trace its recording and document collection limits before interpreting the difference.

Markup is valid, but no rich result appears

What you observe
A technical test recognises the structured data, while the desired presentation does not appear in search results.
Before drawing a conclusion
Valid markup does not guarantee a rich result. Eligibility and actual presentation are separate questions.
Verification step
Check the supported type, content requirements and consistency with visible information. Keep the test result; avoid adding nonexistent reviews, prices or events to trigger a presentation.

Clicks increase, but contact requests remain irrelevant

What you observe
The page receives more visits, but people seek a service, location or price the organisation does not offer.
Before drawing a conclusion
Higher click volume can coexist with a less suitable intent. The useful outcome is an understood request routed to the right place.
Verification step
Read the search promise and the page opening together. Clarify scope, exclusions and the next action. Classify requests by purpose without exposing personal messages in dashboards.

Further documentation

Record the findings in the acceptance log

Keep useful data when changing tools

Before making a resource part of website operations, plan for updates and an exit too. These checks concern your trial results without assuming features or prices of a particular plan.

Export a period

Keep filters, dates, units and definitions with exported rows. A click table without scope cannot reproduce a comparison.

Change tools

Reconcile URLs and metric definitions before comparing. Different tools can retain different histories and aggregation methods.

Preserve decisions

Store recommendations and context separately from the dashboard. Closing an account should not erase the reasons for a migration or fix.

Apply it to a project
Transparency

Editorial scope and third-party websites

This non-exhaustive directory had its data consistency and links checked on 2 October 2026. Some websites restrict automated checks. It contains external links to independent websites. Their availability, content, prices, cookies and terms may change. Française du Numérique does not control them and receives no commission for their inclusion.

Suggest a resource or correction
Directory questions

Selection, independence and updates.

The editorial selection prioritises primary and official sources, established standards bodies, widely used professional tools, specialised media and active communities that are directly relevant to creating, operating, securing or promoting websites. An entry should have a clear purpose, an identifiable publisher and an official destination. The catalogue is independent, non-exhaustive and does not attempt to rank every available provider. Inclusion may be reconsidered when a resource closes, changes purpose, becomes misleading or no longer offers enough practical value. Review dates indicate when the catalogue was last checked as a whole, not a guarantee that every external page remains unchanged afterwards. Visitors should therefore confirm current pricing, terms, security and suitability on the third-party website before relying on a service.

No. A directory entry is a practical reference, not a certification, partnership, security audit or commercial endorsement. The listed organisations remain responsible for their products, content, prices, availability, cookies, personal-data practices and contractual terms. A resource may be useful for one project and unsuitable for another because requirements, jurisdiction, budget and technical capacity differ. Française du Numérique does not receive a commission for inclusion in this editorial directory. Before creating an account, purchasing a service or transferring data, visitors should review the official documentation, current terms, support arrangements, export options and relevant independent evidence. When the decision carries legal, financial or security consequences, an appropriately qualified assessment may also be necessary.

Yes. The search field checks resource names and editorial topics, while filters narrow the catalogue by category, geographical origin and resource type. Filtering and sorting take place locally in the browser, so the text entered in the directory search is not sent to a separate search provider. Combining several filters may produce no result even when a useful resource exists in a neighbouring category; in that case, remove one filter or try a broader term. The catalogue descriptions are deliberately concise and cannot represent every feature offered by a third party. Open the official website to confirm capabilities, documentation and current conditions before making a decision.

Use the contact page and provide the resource name, official URL, publisher, relevant category and a short explanation of its value for web professionals or project owners. For a correction, identify the entry and the information that appears inaccurate or outdated, ideally with a primary source. Suggestions are reviewed before publication and may be declined when the destination lacks a clear publisher, duplicates an existing entry, is primarily promotional, creates avoidable risk or falls outside the directory scope. Submission does not guarantee inclusion or a particular position, and paid placement is not offered through this editorial process.

First inspect dates of changes to the site and collection: tags, consent, filters, redirects or event definitions. Then compare several independent sources. A decline observed after a change provides a lead to investigate, but does not by itself prove causation.

Keep metrics that trigger an explainable decision: correcting a page, routing a request or reviewing a task flow. Record each metric’s definition and limits. A short, understood and maintained dashboard is more useful than figures nobody can interpret.