Official foundations
Standards bodies, official documentation and public authorities are used as primary reference points.
Search and measurement tools reveal what visitors seek, find and complete. Search figures, visits and enquiries describe different stages of a journey.
Take one service page: compare queries that surface it, its indexing state and the enquiries it produces. High query volume with poor fit may call for clearer copy rather than more traffic.
Browse the resourcesEach entry has a clear role and an official destination. The catalogue avoids link farms, copied descriptions and artificial rankings.
Standards bodies, official documentation and public authorities are used as primary reference points.
Established services are grouped by actual use: building, hosting, measuring, securing, publishing or promoting a website.
Inclusion is editorial and unpaid. A listing does not imply a partnership or guarantee.
| Criterion | Question to resolve |
|---|---|
| Signal type | Does the tool measure search impressions, visits or completed actions? |
| Coverage | Which pages, dates and audiences are missing from the measurement? |
| Useful action | Which decision changes if this indicator rises or falls? |
Keep a short decision record: requirement, source, observed result and unresolved point. Test the same task with each candidate instead of comparing marketing lists of features.
Compare their role and documentation before selecting a tool. Inclusion is not a ranking.
30 resources displayed
No resource matches these filters. Try a broader search.
Official Google documentation for crawling, indexing and SEO.
Use it for : Use it to check Google’s published crawling, indexing and presentation requirements.
Monitoring for indexing, search performance and technical issues.
Use it for : Compare queries, pages and indexing before concluding that visibility has fallen.
Audience measurement and journey analysis for websites and applications.
Use it for : Define useful events and validate collection before reading a dashboard.
Centralized management of analytics and marketing tags.
Use it for : Document each tag, trigger and required consent before publishing.
Comparison of search interest across topics and queries.
Use it for : Compare relative trends using the same region, period and query definition.
Management of a local business presence across Google and Maps.
Use it for : Check business details against the real location and opening hours.
Microsoft tools for indexing and performance in Bing.
Use it for : Review Bing crawling and indexing without extrapolating from Google figures.
Behaviour analytics with heatmaps and session recordings.
Use it for : Observe difficult journeys with appropriate privacy practices.
French-language news, guides and community focused on organic search.
Use it for : Use discussions to form a hypothesis, then verify it against the official source.
French-language monitoring focused on search engines and SEO.
Use it for : Date a search analysis and return to the primary announcement it discusses.
Suite for SEO, visibility, content, competitive and advertising analysis.
Use it for : Compare competitive estimates with your own data before setting priorities.
Tools for backlink, keyword, content and organic visibility analysis.
Use it for : Examine relevance of links and pages beyond an aggregate score.
SEO tools and educational resources for organic search.
Use it for : Treat proprietary metrics as indicators, not search-engine ranking rules.
Desktop crawler for auditing website structure and technical signals.
Use it for : Crawl a sample of templates, then fix errors at their source.
Platform specializing in backlink and domain analysis.
Use it for : Inspect important links manually before deciding on an action.
SEO visibility and competitive analysis toolbox.
Use it for : Relate a visibility change to observable URLs and queries.
Privacy-oriented analytics platform that can be self-hosted.
Use it for : Evaluate it when control of analytics and its hosting matters to the project.
Lightweight Web analytics with a privacy-first approach.
Use it for : Choose a few useful measures and verify their definitions on the live site.
Protocol for quickly notifying participating search engines about changed URLs.
Use it for : Test submission of changed URLs, then verify their actual status.
French directory of businesses, tradespeople, shops, associations and local services, organised by activity and area.
Use it for : Check the category and accuracy of contact details before listing.
Official test for checking Google-recognized structured data on a public page or code sample.
Use it for : Test a public URL after adding structured data supported by Google.
Official documentation for URL inspection and indexing status in Search Console.
Use it for : Inspect one URL to compare its published version with the state known to Google.
Official guidance for making content useful and accessible in Google Search generative features.
Use it for : Check official guidance before adopting a tactic advertised as special for AI search.
Official guide to image discovery, context, formats, attributes and metadata.
Use it for : Review image names, context, alternative text and accessibility on real pages.
Official documentation for correctly linking language and regional page versions.
Use it for : Check genuinely equivalent page pairs and their reciprocal language references.
Practical specification for the protocol, keys and URL batches submitted to participating search engines.
Use it for : Check the protocol and participating engines before adding update notifications.
Official introduction to structured-data behavior, formats and quality rules in Google Search.
Use it for : Compare markup with currently documented result types without promising appearance.
Official reference for crawling, rendering and indexing websites that use JavaScript.
Use it for : Check what HTML and rendering actually expose on JavaScript-dependent pages.
Technical requirements, spam policies and core practices for eligibility in Google Search.
Use it for : Return to the basic requirements before pursuing a more specialised optimisation.
Official policies describing practices that may lead to reduced visibility or removal from results.
Use it for : Review policies before multiplying pages, links or automated content.
These examples illustrate uses, not rankings or endorsements. Verify each provider’s current documentation and terms before a decision.
Search and measurement tools reveal what visitors seek, find and complete. Search figures, visits and enquiries describe different stages of a journey.
Questions to checkA practical use : Take one service page: compare queries that surface it, its indexing state and the enquiries it produces. High query volume with poor fit may call for clearer copy rather than more traffic.
What this cannot prove : Third-party estimates are not visits measured on your own site. Record the period and definition of every metric.
Examples : Google Search Central · Matomo
Related guide : Validate structured data on a website
This non-exhaustive directory was last reviewed on 30 August 2026; its links were checked on 25 September 2026. Some websites restrict automated checks. It contains external links to independent websites. Their availability, content, prices, cookies and terms may change. Française du Numérique does not control them and receives no commission for their inclusion.