Official foundations
Standards bodies, official documentation and public authorities are used as primary reference points.
Distribution platforms can complement a website when the promise, landing page and measurement agree. Separate organic reach, advertising and community relationships.
Define a campaign through its audience, promise, landing page and useful action. Follow the journey to a received enquiry, then compare its quality with the starting goal.
Browse the resourcesEach entry has a clear role and an official destination. The catalogue avoids link farms, copied descriptions and artificial rankings.
Standards bodies, official documentation and public authorities are used as primary reference points.
Established services are grouped by actual use: building, hosting, measuring, securing, publishing or promoting a website.
Inclusion is editorial and unpaid. A listing does not imply a partnership or guarantee.
| Criterion | Question to resolve |
|---|---|
| Audience | Does the channel reach the intended people and their actual intent? |
| Capacity | Who produces posts and responds to enquiries over time? |
| Outcome | Which useful action can be observed beyond views and followers? |
Keep a short decision record: requirement, source, observed result and unresolved point. Test the same task with each candidate instead of comparing marketing lists of features.
Compare their role and documentation before selecting a tool. Inclusion is not a ranking.
16 resources displayed
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Platform documentation for Facebook, Instagram, WhatsApp and Meta.
Use it for : Check documentation and permissions before integrating Meta platforms.
Business and advertising tools for Facebook and Instagram.
Use it for : Check that distribution leads to a page matching the promise.
Advertising, company pages and B2B marketing resources on LinkedIn.
Use it for : Define audience, outcome and landing page before committing a budget.
Documentation for LinkedIn integrations and APIs.
Use it for : Check permitted use cases and data needed for the integration.
Advertising solutions and resources for brands on TikTok.
Use it for : Define a measurable conversion before choosing a campaign format.
Documentation for products and APIs integrating TikTok.
Use it for : Review documented capabilities and limits for the real need.
Official resources for video creators and publishers.
Use it for : Plan titles, captions and useful links back to site content.
Documentation for YouTube APIs and embeddable players.
Use it for : Test quotas and display before relying on a video integration.
Documentation for publishing and data APIs on the X network.
Use it for : Check current API terms before designing automation.
Business tools, content and advertising on Pinterest.
Use it for : Connect each pin to a relevant page and an image with clear rights.
Google advertising platform for search, display and video.
Use it for : Align ad, landing page and measurement of useful enquiries.
Email campaigns, marketing automation and audience management.
Use it for : Check consent, segmentation and list export options.
French platform for email, CRM and marketing automation.
Use it for : Test delivery and unsubscribe flow on a pilot campaign.
CRM, marketing, sales, content and customer service.
Use it for : Define sales stages before configuring fields and automations.
Scheduling and analysis of social media posts.
Use it for : Compare publishing schedule with interactions actually reviewed.
Management, scheduling and monitoring across social networks.
Use it for : Assign responsibility for replies as well as scheduled posts.
These examples illustrate uses, not rankings or endorsements. Verify each provider’s current documentation and terms before a decision.
Distribution platforms can complement a website when the promise, landing page and measurement agree. Separate organic reach, advertising and community relationships.
Questions to checkA practical use : Define a campaign through its audience, promise, landing page and useful action. Follow the journey to a received enquiry, then compare its quality with the starting goal.
What this cannot prove : Platform engagement and on-site outcomes measure different things. Check terms and consent choices before adding tools.
Examples : Meta Business · LinkedIn Marketing Solutions
Related guide : Plan an honest and useful local web presence
This non-exhaustive directory was last reviewed on 30 August 2026; its links were checked on 25 September 2026. Some websites restrict automated checks. It contains external links to independent websites. Their availability, content, prices, cookies and terms may change. Française du Numérique does not control them and receives no commission for their inclusion.