Describe work through the original need, your role, delivered scope and available checks. Report only outcomes actually measured, including period and method. Without reliable figures, explain decisions and show authorised evidence rather than inventing a commercial improvement.
Describe an approved context
Explain the activity, audience and difficulty within the client's publication permissions. Unclear services, a content takeover or a difficult mobile journey are already concrete starting points. If the client cannot be named, state clearly that the case is anonymised.
Show what was done
Choose two or three decisions: merging redundant pages, changing navigation labels, simplifying a form or making documents accessible. Say who decided and who produced each element. A dated screenshot or diagram can support the description when its publication rights are confirmed.
Name verifiable outcomes
You can report published pages, an editing procedure handed over, a user test completed or a journey now usable by keyboard. Do not turn these deliverables into a sales promise. If a testimonial exists, obtain the person's approval for its wording and attribution.
State measurement limits
If a metric becomes available, name the indicator, period and other changes that happened. A before-and-after comparison does not prove causation on its own. Without a reliable baseline, simply say that no quantified business effect is claimed; readers can then judge the other evidence more clearly.
Connect the case to the right service
End with transferable lessons and the relevant service, then offer a way to discuss a comparable need without guaranteeing the same result. The case study guide provides a full structure and permissions check.
Describe work without invented figures
A redesign clarified service pages and simplified a form, but no comparable before-and-after tracking exists. The write-up presents the starting point, decisions, approved deliverables and checks performed without claiming an unmeasured rise in enquiries.
Attribute each role and obtain permission for images and quotes. Any observed outcome needs a source, period and limitations.
