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    Prioritise your website improvements

    Start with the obstacles that prevent your website from doing its job. Answer from a check you actually performed; unknown information still needs checking.

    This tool orders the observations you report. It does not visit your website, measure rankings or calculate a quality score.

    Are essential pages available?

    Open the homepage, a service page and contact in a private window, then check HTTP failures and certificates with your technical team.

    Does the contact journey complete?

    Use a test environment without a real message to check fields, errors, confirmation and intended delivery. A visible button does not establish receipt of an enquiry.

    Has restoration been verified?

    Ask the technical owner whether a copy of files and data has been restored in an isolated environment. Do not restore production merely to perform this check.

    Does the main journey work on a phone and with a keyboard?

    Use the menu, service page and contact on a narrow screen, then without a mouse. Check visible focus, readable text and blocking horizontal overflow.

    Are the offer and important details accurate and clear?

    Ask a relevant reader to find the service, conditions, scope and next step. Compare contact details, displayed prices and evidence with their actual sources.

    Can search engines discover useful pages?

    Check internal links, HTTP status, canonical and indexing directives; use URL Inspection in your Search Console if you have access.

    Does the important page load well in your visitors’ conditions?

    Compare the same page on mobile and desktop. Record network, tool, consent and date; distinguish laboratory measurements from field data.

    Can you connect useful enquiries to website journeys?

    Define a useful enquiry and check the data available. Clicking a contact button is not the same as receiving an enquiry.

    Only the eight choices are sent to this page to prepare the result. No name, website address or account is requested. The tool does not save your answers to a database or start any external analysis.

    Use the plan with your team

    For each action, record a page or journey, evidence, an owner and an acceptance check. Review the result before taking on the next change.