Sector content and pathways

Website folders by industry

Twelve files to prepare the contents, routes and checks of a site according to its activity.

These files describe preparation methods. They do not present customer achievements and do not replace the validation of information by the organization concerned.

Choose the needs of your activity

Craft business: qualify website enquiries

A craftsman must make it possible to understand the work offered, the area served and the intervention conditions before requesting photos or an estimate. The site gains in utility when it reduces requests that cannot be processed and helps the customer to describe their need.

Restaurant: menus, opening hours and reservations

A restaurant site is first used to check what is offered, when to come and how to book. The menu, practical information and booking route should tell the same situation, including closing days and seasonal changes.

Holiday accommodation: explain the stay before booking

The comparison of an accommodation depends as much on the conditions of the stay as on the photos. A useful page allows you to check the capacity, equipment, access and operation of the reservation without having to bring several contradictory documents together.

Retail: a catalogue that helps customers choose

A useful catalog is not measured by the number of published references. It must make it possible to distinguish the products, to understand the variants and to check the methods of order or withdrawal without manufacturing an availability that the merchant does not control.

Nonprofit: explain activities and participation

An association must distinguish between discovering an action, joining, making a donation and volunteering. These intentions sometimes use the same pages, but require different explanations and confirmations.

Training: check whether a programme fits your needs

A training page allows you to compare a program with a real need: entry level, objective, organization and evaluation mode. The volume of text does not replace the precision on what the participant will be able to practice.

Business services: make proposals comparable

A business service becomes easier to assess when its scope, deliverables and departure conditions are explicit. The site can prepare a useful discussion without giving the illusion of a quote adapted to all situations.

Independent professionals: portfolio and contact

The site of an independent helps to understand a specialty and to prepare a request compatible with its way of working. The portfolio should show an identifiable contribution and the contact should explain how to start.

Events: registration, changes and closure

An event site must remain consistent before, during and after its holding. Program information, advertised capacity and registration messages must be linked to the same validated version.

Move from folder to project

Start with the available content, the information to check and the main route. the file helps to formulate the questions; The specifications describe the decisions adopted, their managers and their validation.

Prepare the specifications