Start a content review with changeable facts: prices, dates, contacts, rules, tools and conditions. Assign an owner and correct other pages reusing those facts. A quarterly review is an operating rhythm; an important change may require an immediate correction.
The useful answer depends on the purpose of the page, the people allowed to edit it and the cost of an error. A reliable workflow separates editorial decisions, technical delivery and final verification instead of hiding all three inside one automated operation.
The decision to make first
Prioritise by obsolescence risk. AI models, laws, tools and prices age quickly; fundamental methods change more slowly. Assign an interval and owner.
A practical method
- Classify content by volatility and business importance.
- Compare claims with current primary sources.
- Test links, screenshots and examples.
- Update body, summary and structured data together.
- Record the reason in version history.
Checks before publishing
- The source of truth is explicit and can be restored.
- URLs, dates and visible claims match the delivered page.
- A human reviewer can reproduce the check without a hidden service.
The main pitfall
Changing only the year creates artificial freshness while obsolete instructions remain in the body.
Recommended next step
Create a review queue with status, owner, last check, next due date and risk level.
Verification workshop: evidence before a decision
A proposed exercise on a chosen scope, using fictional data where needed. Record what you observe; this scenario describes no test already performed on your website.
- Action to try
Choose stable information, an evolving rule and a finished event. Define the signal that calls for another review of each.
- Record to retain
Keep source, owner, last result and next checking condition. Distinguish scheduled review, completed review and published correction.
- What this evidence does not establish
A calendar date does not prove a review happened. One frequency for every topic may leave important information outdated.
A quarterly review that leads to decisions
Start with service pages, dated details, content that has attracted corrections and a sample of older articles. For each, record owner, fact to check, source, last approval and decision: keep, correct, merge or retire.
Prioritise errors that may mislead a visitor: price, service area, availability, qualification and contact details. A technically working page can still be editorially stale. After a correction, check translations and incoming links.